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Business Plan

Business Plan

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Published by johnson3110
Business plan written for MdL store in March 2009.
Business plan written for MdL store in March 2009.

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Published by: johnson3110 on Apr 16, 2009
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09/30/2012

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Montaña de Luz store
BUSINESS PLAN
Business Plan Prepared By
Dario RubioOperations Director Company AddressCity, State and PostcodeBest Numbers to be Reached
Date Prepared
March 2009
 
Table of Contents
EXECUTIVE SUMMARY ...................................................................................................................................4MANAGEMENT AND ORGANISATION.........................................................................................................6
Management Team.......................................................................................................................................................6 Compensation and Ownership.....................................................................................................................................6 Contracts and Franchise Agreements..........................................................................................................................6  Board of Directors/Advisory Council..........................................................................................................................6  Infrastructure...............................................................................................................................................................6  Insurance.....................................................................................................................................................................6  Employee Plans...........................................................................................................................................................6 Organization Chart......................................................................................................................................................7 
PRODUCT AND SERVICE PLAN......................................................................................................................8
 Purpose of the Product/Service...................................................................................................................................8Unique Features..........................................................................................................................................................8Stage of Development..................................................................................................................................................8 Future Research and Development..............................................................................................................................8Trademarks, Patents, Copyrights, Licenses, Royalties................................................................................................8Government Approvals................................................................................................................................................8 Product/Service Limitations........................................................................................................................................8 Product Liability..........................................................................................................................................................9 Related Services and Spin-offs.....................................................................................................................................9 Production...................................................................................................................................................................9 Facilities......................................................................................................................................................................9 Environmental Factors................................................................................................................................................9
THE MDL STORE WILL BE SOCIALLY RESPONSIBLE BY LOOKING OUT FOR THE WELL BEING OF ITSPOTENTIAL CUSTOMERS. FOR ISSUES SUCH AS TRASH AND RECYCLING, PROPER DISPOSAL OF THESEITEMS WILL ENCOURAGED...........................................................................................................................9MARKETING PLAN..........................................................................................................................................10
 Industry Profile..........................................................................................................................................................10
Current Size...........................................................................................................................................................................10Growth Potential....................................................................................................................................................................10Geographic Location.............................................................................................................................................................10Industry Trends......................................................................................................................................................................10Seasonality Factors................................................................................................................................................................10Profit Characteristics.............................................................................................................................................................10Distribution Networks...........................................................................................................................................................10Basis of Competition.............................................................................................................................................................10
Competition Profile....................................................................................................................................................11Customer Profile........................................................................................................................................................11Target Market Profile.................................................................................................................................................11 Pricing Profile............................................................................................................................................................11Gross Margin on Products.........................................................................................................................................11Market Penetration....................................................................................................................................................11
Distribution Channels............................................................................................................................................................11Sales Representatives.............................................................................................................................................................11Direct Sales Force..................................................................................................................................................................12
 
 Business Plan
 Advertising and Promotion........................................................................................................................................12 Packaging and Labelling...........................................................................................................................................12Trade Shows...............................................................................................................................................................12 Future Markets..........................................................................................................................................................12
OPERATING AND CONTROL SYSTEMS.....................................................................................................13
 Administrative Policies, Procedures, and Controls...................................................................................................13
Receiving Orders...................................................................................................................................................................13Billing the Customers............................................................................................................................................................13Paying the Suppliers..............................................................................................................................................................13Collecting the Accounts Receivable.......................................................................................................................................13Reporting to Management.....................................................................................................................................................13Staff Development.................................................................................................................................................................13Inventory Control..................................................................................................................................................................13Handling Warranties and Returns..........................................................................................................................................13Monitoring the Company Budgets.........................................................................................................................................13Security Systems...................................................................................................................................................................14
 Documents and Paper Flow......................................................................................................................................14 Planning Chart..........................................................................................................................................................14
Product Development............................................................................................................................................................14Manufacturing ......................................................................................................................................................................14Financial Requirements.........................................................................................................................................................14Marketing Flow Chart............................................................................................................................................................14Market Penetration................................................................................................................................................................14Management and Infrastructure.............................................................................................................................................14
 Risk Analysis .............................................................................................................................................................14Salvaging Assets........................................................................................................................................................14
GROWTH PLAN.................................................................................................................................................15
 New Offerings to Market...........................................................................................................................................15Capital Requirements................................................................................................................................................15 Personnel Requirements............................................................................................................................................15 Exit Strategy...............................................................................................................................................................15
FINANCIAL PLAN.............................................................................................................................................16
 Assumptions...............................................................................................................................................................16 
Sales......................................................................................................................................................................................16Accounts Receivable.............................................................................................................................................................16Inventory Purchases...............................................................................................................................................................16Accounts Payable..................................................................................................................................................................16Marketing Expenses...............................................................................................................................................................16Administrative Expenses.......................................................................................................................................................16General Expenses..................................................................................................................................................................16Capital Expenditures..............................................................................................................................................................16Depreciation/Amortisation.....................................................................................................................................................16Cash Required.......................................................................................................................................................................16Interest Rates.........................................................................................................................................................................17Income Tax............................................................................................................................................................................17Break-even Analysis..............................................................................................................................................................17
 First Year Cash Flow Projections.....................................................................................................Exhibit  First Year Projected Profit and Loss Statement................................................................................Exhibit  First Year Pro forma Balance Sheet..................................................................................................Exhibit # Three Year Cash Flow/Projected Profit and Loss Statement............................................................Exhibit Three Year Pro forma Balance Sheet................................................................................................Exhibit  Financial Analysis/Ratios..................................................................................................................Exhibit
SUPPORTING DOCUMENTS..........................................................................................................APPENDIX
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