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Realtor Technology Survey Report 2013 05

Realtor Technology Survey Report 2013 05

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Published by REALTORS®
This report summarizes national findings among sales agents, associate brokers, brokers, broker-owners, and managers regarding REALTOR® technology practices in 2012.
This report summarizes national findings among sales agents, associate brokers, brokers, broker-owners, and managers regarding REALTOR® technology practices in 2012.

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Published by: REALTORS® on May 21, 2013
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03/24/2014

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REALTOR® Technology Survey Report 2012 
 
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The NATIONAL ASSOCIATION OF REALTORS® is the world’s largesttrade association, representing over 1 million members.The term REALTOR® is a registered collective membership mark thatidentifies a real estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS® (NAR) and subscribes to its strict Codeof Ethics.For more information about NAR, visitwww.REALTOR.org.The Center for REALTOR® Technology is a department within NAR. Itspurpose is to serve the REALTOR® membership as an industry advocate,an implementation consultant, and a technology resource. One of themajor surveys carried out by CRT is the
REALTOR® Technology Survey 
. Itis conducted annually among a random sample of REALTORS® who haveprovided a valid email address.
430 N. Michigan Avenue | Chicago, IL 60611-4087 | 1-800-874-6500 | http://www.realtor.org
 
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This report summarizes national findings collected in January 2013 among salesagents, associate brokers, brokers, broker-owners, and managers regardingREALTOR® practices in 2012. These groups account for 1,139 completed surveys.(82 respondents listed “other” roles in real estate; these were screened out of thesurvey.) This number is large enough for overall responses to be statistically validand reflective of the general population of REALTORS® to a margin of error of +/-2.9% at a 95% level of confidence. Respondents were asked to look back 12months (into 2012) and tell us about their real estate business experiences withtechnology.The purpose of this survey report is to provide a broad picture of REALTORS®’technology characteristics and needs. Key topics covered are:
 
Respondent Profile
 
Technology in General
 
Broker-Provided Technology
 
MLS-Provided Technology
 
Mobile Use in Business
 
Technology and REALTOR® Associations
 
Social Media & Networking
 
Lead Generation & Listings
 
Real Estate Websites
430 N. Michigan Avenue | Chicago, IL 60611-4087 | 1-800-874-6500 | http://www.realtor.org

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