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Social Advertising ppt

Social Advertising ppt

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Published by Jas777

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Published by: Jas777 on Apr 16, 2009
Copyright:Attribution Non-commercial

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07/20/2013

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SDM PRESENTATIONSDM PRESENTATION
 
SOCIAL SOCIAL ADVERTISING ADVERTISING 
 
 
WHAT IS SOCIALADVERTISING?
DEFINITION 
 
It is a process for influencing human behavior on a large scale,using marketing principles for the purpose of societal benefitrather than for commercial profit.
(Bill Smith 1999) 
It's about applying marketing and advertising principles to promotehealth and social issues and bringing about positive behaviourchange.
Social Marketing Sells a Behavior Change to a targeted Group ofIndividuals.- Accept a New Behavior- Reject a Potential Behavior- Modify a Current Behavior- Abandon an Old Behavior
 
 
Examples of SocialAdvertisement
Accept a New Behavior
Wear a Life Vest While Boating (reducedrowning events)
Reject a Potential Behavior
Pregnant woman should avoid alcohol(reduce incidence of birth defects)

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