WHAT IS SOCIALADVERTISING?
It is a process for influencing human behavior on a large scale,using marketing principles for the purpose of societal benefitrather than for commercial profit.
(Bill Smith 1999)
It's about applying marketing and advertising principles to promotehealth and social issues and bringing about positive behaviourchange.
Social Marketing Sells a Behavior Change to a targeted Group ofIndividuals.- Accept a New Behavior- Reject a Potential Behavior- Modify a Current Behavior- Abandon an Old Behavior