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Yu like yur lm. Le it, een. There ere prblems aln the ay (therealays are) but yu eel that yur lm is a suess. I yu’re a prduer, yu’restill talkin t the diretr. I yu’re a diretr, yu an still stand t be in thesame rm as the prduer. Yu’e shn the lm t riends h all le it.Yu’e shn it t enemies h berudinly tell yu that it’s pretty d.Sine, as a lmmaker, yur primary reasn r makin lms is presumably thatyu hae smethin t say r a isin t share, yu shuld ant t make eeryeasible attempt t reah as brad an audiene as pssible.Yu may hae made the lm as a steppinstne t reater thins althuhe d appreiate the shrt as an artrm in its n riht s yu ill ant thae it seen by industry ures h ill be able t assist yu reah yur al beme a pressinal lmmaker.H d yu abut ndin yur audiene and inreasin the lm’s and yurn prle?
YoU’vE MADEA gREAT SHoRTFILM – Now YoUwANT AUDIENcESEvERYwHERE ToLovE IT AS MUcHAS YoU Do!
This bklet is aimedat thse ith little rn experiene shrtlm distributin rmarketin, and illlk at the prmtinand distributin the shrt lm rm be it animatin,dumentary, narratier experimental. Itaims t pride yuith a sle pratialinrmatin that illhelp yu t make yurlm as suessul as itan be. There’s been anexplsin in the number shrt lms prduedin Stland er thelast ten years aninrease that’s beenehed arss thelbe bruht abutby the aailability inreasinly heapprdutin equipment and nnlinear editinstare aimed at bth the industry and hmensumers. It’s neer been easier and perhapsheaper t make a shrt lm and hundreds areprdued in Stland alne eah year. That’s a LoT lms. Sme are ineitably mreamplished than thers but they hae all beenmade by lmmakers ith smethin t say anda desire t mmuniate this t an audiene.Yet the eneral publi is nly able t see a smallratin these lms and in this untry, leels aareness utside thse nneted ith, raspirin t rk in, the industry, remain l.why spend all the time, ert, expense andheartahe t make a shrt lm i yu’re ntsubsequently in t thruh all the time,ert, expense and heartahe ettin it seenby audienes? The d nes is that there hae neer beenmre pprtunities r shrt lmmakers treah audienes ith their lms. The traditinalrutes the internatinal estial iruit andteleisin sreenins hae been aumentedby the pssibility DvD sales and theinreasin prealene nline streamin anddnladin t a ariety deies. The bad nes primarily r prduers, but alsr diretrs h’e taken the driin seat n albudet prdutin is that, hain spentseeral mnths ettin t a pint here they’resittin ith a master tape their lm in theirhand, they’re still less than halay thruhthe press. They still need t et it seen byaudienes and that’s hat this bklet aims thelp them d. This is a questin yu shuld beaskin rm the ery earliest staes prjet and sript deelpment beause the anser an at leastpartially determine yur shtinrmat, runnin time, subjet matterand all manner ariables. It uldseem asteul (and ery expensie!)t sht and pstprdue yurlm n 35mm i yur sle intent is tplae it n a lreslutin ebsite,r example. Many mpanies n’tinle themseles ith a prjetuntil they kn h and here itan be marketed, and hae made aninrmed ‘uesstimate’ as t its likelyhanes nanial and t a muhlesser extent ritial suess. A shrtlm is a dierent beast rm a studieature, but it an be useul t think aln thse lines hen min tmake yur shrt.