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Using Hispanic Market InformationSources in SimplyMap
Charles SwartzVice President, TechnologyGeographic Research, Inc.
 
 
What is SimplyMap?
 –Web based mapping application designed for Academic, Public and Business Libraries –Users can create and export detailed mapsand reports down to ZIP, Tract and Block-Group levels –Compared with traditional GIS applications it isvery user friendly – great for non-technicalBusiness and Marketing users –Pre-packaged with thousands of demographic,business and marketing data variables –Your data can be imported into SM –Data is updated annually
 
 
What Data is in SimplyMap?
 –Census Data (historical, 2000 census, currentestimates, 5 year Projections) –Consumer Expenditure Data (Bureau of Labor Statistics) –Business Establishments by NAICS Category(U.S. Census Bureau, ZIP and CountyBusiness Patterns) –Mediamark Research, Inc. (MRI) Survey of the American Consumer  –Life Stage Clusters and Market Segments –FBI, Uniform Crime Reports; National ClimaticData Center Data; Consumer Price Index
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