People use technology andcommunity to chooseaccess over ownershipand create a new sharingeconomy.
cities has made it both possible and necessaryfor people to save space and money by sharinginstead of owning. Third, the combination of thecontinuing recession and the climate crisis hasmade people more mindful of what they buy andhow they use what they own, prompting themto save money and reduce their environmentalimpact by sharing instead of owning.As a result, people, especially millennials, arebecoming more value-conscious and usingonline, mobile and social platforms to chooseproducts based on peer reviews, search for thebest deals, and win discounts and freebies.More radically, they are prioritizing access overownership, and choosing sharing, renting,swapping, bartering and gifting over buying.Collaborative consumption is an importantgroundswell which is changing the very nature ofownership and consumption. People are sharingthe ownership and use of products, servicesand spaces with others in their communities,or around the world, using community-drivenmarketplaces that facilitate sharing, renting,swapping, bartering and gifting.The rise of collaborative consumption canbe attributed to three broad trends. First, thewidespread adoption of online social networkslike Facebook, Twitter, LinkedIn and Weibohas deepened connection between peopleand communities and created new types oftrust mechanisms based on friend-of-friendrelationships. Second, the increasing density of