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Nine Projects Selected in Second Cannes Lions & Gates Foundation Competition for Social Good

Nine Projects Selected in Second Cannes Lions & Gates Foundation Competition for Social Good

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Wednesday, May 22, 2013 7:01:48 PM
Wednesday, 22 May 2013, 19:00 HKTShare:Source: Cannes Lions International Festival of Creativity
Nine Projects Selected in Second Cannes Lions & Gates FoundationCompetition for Social Good
Digital Kitchen, Leo Burnett, Ogilvy & Serviceplan amongst the selected agencies
London, May 22, 2013 - (ACN Newswire) - The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation are pleased to announce nine projects that have been selected as part of the secondGrand Challenges Explorations initiative. Each project will develop an innovative communication approach tochanging the global conversation about the impact of development aid.The creators of the nine projects will each be awarded up to US$100,000 to work on their communicationsidea and will be mentored by a Cannes Chimera panel made up of representatives of each of the 2012 CannesLions Grand Prix winners. The Cannes Chimera will work with the grantees to help develop and hone theirinitiatives. Grantees are then invited to apply for up to US$ 1 million of additional funding from the GatesFoundation to implement their ideas.The nine projects from agency and non-profit organisations from around the world are:1) BeHere-BeThere Project by Serviceplan, Hamburg, Germany: Using location-based network applications incollaboration with local retail partners, Serviceplan will connect consumers to charity projects in thedeveloping world to raise awareness of development issues and trigger donations from retail locations tospecific projects.2) Cause Generation: a Platform to Define a Generation's Cause by OgilvyEarth, San Francisco, USA:OgilvyEarth will develop and launch an online platform for university student teams to use to campaign for asingle global development cause for their generation, convince their peers to support that cause, and executean awareness raising project around the winning cause.3) Hactivating Development Aid by Coxswain Social Investment Plus, Tunis, Tunisia: The organization willdevelop an online crowdsourcing program that engages young people around the world and enables them tolearn about global development challenges through first-person narratives as well as provide solutions toreal-life challenges identified by their peers.4) HMKD by Leo Burnett, Chicago, USA: Leo Burnett will develop a plan to create a working stock ticker on theNew York Stock Exchange that will track the daily return on investment from development aid to raiseawareness that investments in humankind are working.5) House Parties: Experiential Marketing for Global Aid by Plan International, Washington, USA: PlanInternational USA will test a proven marketing model - the House Party - as an engagement tool to buildsupport among the public for international development programs.6) Global 360 by Media Trust, London, UK: Building on its existing programming, Media Trust will produce thefirst television, online and mobile channel run by young people, which will create and distribute stories aboutglobal development.7) Mobile-izing the United Voices of Aid Recipients by Environics Trust, Ghaziabad, India: Environics Trust willuse an Interactive Voice Response system to collect 10,000 personal narratives about the impact of aidprograms in rural India, will disseminate them online and through social media, and then measure how theinformation changes perceptions among a youth audience.8) RADIO8 by Digital Kitchen, Seattle, USA: Digital Kitchen will create a worldwide radio channel for eight-year-old children to provide knowledge, insights and perspectives on the impact of aid through first-personstories, music, and cultural exchanges, with a goal of promoting connections between the developing and thedeveloped world.
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Nine Projects Selected in Second Cannes Lions & Gates Foundation Comp...http://en.acnnewswire.com/press-release/english/13204/nine-projects-sel...1 of 35/22/2013 8:03 PM
9) Smart Cities: An Interactive Multi-Media and Mapping Platform by Spatial Collective, Nairobi, Kenya:Spatial Collective will create an interactive community platform, accessible via SMS, for citizens to presentlocal development challenges and suggest possible solutions, with a goal of promoting better communicationbetween citizens, service providers, local governments, and members of the international community andimproving living conditions for people in developing countries."Once again we are seeing some truly inspirational and creative ideas being brought to the table for the bettergood of the world. I'm particularly proud to see that the global communications industry is rising to thechallenge and increasingly engaging with this unique and fantastic initiative," comments Philip Thomas, CEO of Lions Festivals. "Having had the privilege to see the first Cannes Chimera in action during the mentorshipworkshop in Seattle last year, I have no doubt that when these nine grantees convene in Seattle in October,they will be blown away by the experience of working first hand with the most skilled and passionate creativecommunicators in the business."The creative challenge "Aid is Working. Tell the World" solicited communications ideas that can help change theglobal conversation about the impact of investments in foreign aid. Answering to a competitive creative brief for ideas in four specific submission categories: Mobile, Data, Young Audiences and The Progress of Development, the nine new projects were selected from entries submitted from around the world. They werechosen solely on merit - applicants' details are kept confidential - by a review panel comprised of experts fromthe first Cannes Chimera, winners of the 2011 Cannes Lions Grand Prix, and representatives from the Bill & Melinda Gates Foundation. These grants are awarded as part of the foundation's Grand ChallengesExplorations initiative which fosters innovations that can help overcome the most persistent challenges inglobal health and development."Innovative communications are going to be an important part of solving the world's biggest challenges," saidTom Scott, director of Global Brand & Innovation at the Bill & Melinda Gates Foundation. "We're thrilled to bepartnering with Cannes Lions, which enables us to collaborate directly with the global creative community tofind ways to build awareness and support for critical global development problems."Some of the nine grantees will also be honoured on stage during the four awards ceremonies that take placeduring the Cannes Lions festival week 16-22 June.A new global creative challenge will be announced on Monday 17 June at the 60th Cannes Lions InternationalFestival of Creativity during the Cannes Chimera Initiative seminar. An all-star cast, including ChimeraMembers and previous grantees, will take to the stage to discuss the Cannes Chimera Initiative and launch thenext challenge.The Cannes Chimera Initiative, in partnership with the Bill & Melinda Gates Foundation, exists to harness greatideas for the good of the world. It is open to anyone from any discipline, from students to communicationsexecutives, and from any organisation. Applications are submitted online to Cannes Lions, and initial grants of $100,000 are awarded for the finalists. Successful projects have the opportunity to apply for a grant of up toUS$1 million to implement their idea.About the Cannes Chimera InitiativeThis partnership inspires and activates the creative community to help solve the world's most urgent globalhealth and development problems. Each year, the initiative challenges the world's creative talent to developground-breaking communications approaches that motivate global audiences to support change and takeactions that address a unique development issue, through a competitive creative brief. Winners of thecompetition are eligible to apply for an up to US$1M US grant from The Gates Foundation to execute theiridea. To learn more about the Cannes Chimera, please visitwww.canneschimera.com.About Grand Challenges ExplorationsGrand Challenges Explorations fosters innovation in global health and development research. The Bill & Melinda Gates Foundation has committed $100 million to encourage individuals worldwide to expand thepipeline of ideas to fight our greatest health and development challenges. The grant program is open toanyone from any discipline, from student to tenured professor, and from any organization - colleges anduniversities, government laboratories, research institutions, non-profit organizations and for-profit companies.The initiative uses an agile, accelerated grant-making process with short two-page applications and nopreliminary data required. Applications are submitted online, and winning grants are chosen approximatelyfive months from the submission deadline. Initial grants of $100,000 are awarded two times a year. Successfulprojects have the opportunity to receive a follow-on grant of up to $1 million. For more information aboutGrand Challenges Explorations, visitwww.grandchallenges.org/explorations.About the Bill & Melinda Gates FoundationGuided by the belief that every life has equal value, the Bill & Melinda Gates Foundation works to help allpeople lead healthy, productive lives. In developing countries, it focuses on improving people's health andgiving them the chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks toensure that all people - especially those with the fewest resources - have access to the opportunities theyneed to succeed in school and life. Based in Seattle, Washington, the foundation is led by CEO Jeff Raikes andCo-chair William H. Gates Sr., under the direction of Bill and Melinda Gates and Warren Buffett. For moreinformation, visit:www.gatesfoundation.org.About Cannes Lions International Festival of CreativityThe 60th Cannes Lions International Festival of Creativity will be held 16-22 June 2013, in Cannes, France. The
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