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Virgin mobile USA - pricing for the very first time

Virgin mobile USA - pricing for the very first time



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Published by Gaurav Kumar

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Published by: Gaurav Kumar on Apr 17, 2009
Copyright:Attribution Non-commercial


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Arpita Bahadur Gaurav Kumar Manish GuptaPavan KumarRanjini BallalVani Vyas
Virgin mobile USA - pricing for thevery first time
Submitted To:
Prof. Rahul GuptaChowdhr
Virgin Company Background:
Virgin, a leading branded venture capital organization, is one of theworld's most recognized and respected brands.
Conceived in 1970 by Sir Richard Branson, the Virgin Group has goneon to grow very successful business in sectors ranging from mobiletelephony, to transportation, travel, financial services, leisure, music,holidays, publishing and retailing.
Virgin has created more than 200 branded companies worldwide,employing approximately 50,000 people, in 29 countries.
Virgin Group: Company Values
“We believe in making a difference. In our customers' eyes, Virgin stands for value for money, quality, innovation, fun and a sense of competitivechallenge. We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve thecustomer's experience through innovation.” 
Virgin Mobile USA:
Dan Schulman was appointed CEO.
 The company entered into a 50-50 joint venture with Sprint in whichVirgin Mobile USA’s services would be hosted on Sprint’s PCS network.
Under the agreement, Virgin Mobile would purchase minutes fromSprint on an as-used basis.
 The goal of Virgin Mobile USA is: to have 1 million total subscribers bythe end of 2002 and 3 million by year 2006.
VirginXtras - Focus on Youth
The first to offer m-commerce services to all customers via VirginXtras,irrespective of their handsets.
Access to MTV-branded accessories and phones

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