IPG – FALL 2013
How Bicycling Can Save the Economy
“Elly Blue presents a compelling case for the bicycle. . . .This small book is an inspiration to step away from the automobile and to bicycleforward into a quieter, brighter, better world.”
,Kent’s Bike Blog
• Advertising in
zine (February)• Author tour to include Baltimore; Boston; Athens and Atlanta, Georgia;Portland, Maine; Miami; New York; Greensboro and Raleigh-Durham,North Carolina; Philadelphia; Charleston and Greenville, South Carolina;Richmond, Virginia; and Washington, DC
Making the case for adopting more sustainable modes of transportation,this reference explores the economic benefits of bicycling. It starts withan analysis of the real costs incurred by individuals and families in exist-ing transportation systems and goes on to examine the current civicexpenses of these systems.With critiques of modern society’s deep-rootedattachment to car culture, this book tells the stories of people, businesses,organizations, and cities who are investing in two-wheeled transporta-tion. Offering a fresh and compelling perspective on how people get fromplace to place, this book reveals the multifaceted North American bicyclemovement with its contradictions, challenges, successes, and visions forthe future.
is the author of
and her work hasappeared on Bicycling.com and in
. She has beenfeatured on
, Oregon Public Broadcasting, and in the
, and she blogs about bicycling and empowerment atwww.TakingTheLane.com. She lives in Portland, Oregon.
TRANSPORTATION/CULTURAL STUDIES, 192 PAGES, 5 X 836 B & W PHOTOSTRADE PAPER, $14.95 (CAN $16.95)
RIGHTS: US, CANADA & AUSTRALIA
MICROCOSM PUBLISHING/CANTANKEROUS TITLES
Excerpt:I was a bicycle activist for several years, organizing events and rallying around campaigns.This did not paythe bills, so I became a reporter, writing editorials about bicycle transportation issues for several online newssources. I began to investigate the sparse data and research studies available about cycling, and this stopped me short. I had always, I realized, subconsciously seenmy activism and passion for two-wheeled transportationas a fringe cause, as a way to learn skills that I could later apply to real issues once I’d grown up a bit more.What I found instead was validation beyond what I’d ever imagined.Environmental destruction? Bikes can help stem the tide.Health crisis? Bikes all the way.Distracted driving and the epidemic level of traffic deaths and injuries? Absolutely, bikes.Mental health crisis, depression, misery in general? Bikes.Social isolation and community disintegration? Bikes.Food crisis? Bikes can even help with that.Energy crisis? Bikes take it head-on, not just in replacing motorized trips, but in creating the conditions for more energy efficient places.Economic crisis? Now this is the place where bicycling takes home the biggest trophies.