for quality control, correct function and application. Established retail and wholesale pricing structure for maximum profit and inventory turns.
Assisted walk-in, phone and online retail customers. Determined their product needs,recommended appropriate products and completed sales transactions.
Collaborated with sales staff to develop and maintain newly acquired website;transferred product from old to new website and edited product descriptions,technical specifications, drawings, instructions and pictures.
Analyzed and re-developed
website terms and conditions of sales policy
. Nov. 1989
July 2006 Motorsport Dynamics Sacramento, CA
For 17 years owned and operated high performance import automotive parts anddyno-tuning shop.
Grew company from a two partner company with annual revenue of $100,000 to asix employee company with annual revenue of $1.5 million, while selling aminimum of 50% of total goods sold.
Recruited, screened, interviewed and hired staff.
Directly supervised sales staff to verify that customers received expert consultation,superior customer service and to ensure compliance of company policies.
Developed employee work regulations and protocol, code of ethics and proceduresfor conflict resolution to resolve work-related problems.
Developed and implemented on-going technical and product training as well astesting for sales staff.
Researched market trends and analyzed business operations to evaluate sales performance. Formulated sales and marketing strategies to achieve sales goals.
Conducted employee evaluations and recommended strategies to improve performance.
Solicited, developed and serviced new regional and national wholesale accountsthrough cold calling, referrals and outside sales visits.
Evaluated and selected high performance product lines of tires, wheels andaccessories. Negotiated buy-ins with manufacturers and vendors. Purchased,merchandised, sold and installed products.
Assisted retail, phone, internet, and walk-in customers. Answered customer questions and resolved customer concerns and complaints.
Scheduled customer repair appointments for up to three service technicians.
Assisted customers with repair order process, prepared repair orders, assistedcustomers in clarifying problems and possible diagnoses, provided estimates for repairs and recommended to customer additional automotive service or repairs asneeded.
Performed all daily business operations including purchasing, bookkeeping,shipping and receiving.
Displayed and promoted product lines at special events and races.
Maintained customer and inventory records in Keystrokes computer database.
1989 Tognotti’s Auto World
Assisted retail, walk-in customers.1988 Import Performance Sacramento, CA