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Corporate crisis communications

Corporate crisis communications

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Published by lhfang
Presentation May 2012
Presentation May 2012

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Published by: lhfang on May 23, 2013
Copyright:Attribution Non-commercial

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10/14/2013

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 Chris Nelson3 May 2012
© 2012 Christopher Nelson
 
Understand how issues work
Get your company to integrate its approach
Know your critic and what they really want
Recognize your credibility deficit
Stick to your knitting
Look at the issue in the context of yourbusiness: what’s the real impact?
Financial impact
Audience perceptions
Ability to create customers over time
© 2012 Christopher Nelson
 
© 2012 Christopher Nelson

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