Much Ado about Web Typography
If there was one thing that a lot of people enteringthe South Colorado Springs graphic arts programare surprised to find out they need a thoroughunderstanding of
, it’s typography. At its most basic
form, typography is everything to do with text.It is the font style, size, leading, character spacing,
etc. When looking at a page, you often don’t think
about what kind of font was used for the header vs.the body text.Nor are you particularly concerned with the spacingof lin
es of text. The most you’ll likely
see is (1) attractiveness, and (2) readability.
You will always notice if something looks off, but you’ll rarely notice when it’s spot on. The reason for
that is that someone spent so much time selecting a font style, size, color, spacing, etc. that you forgetthat typography even exists.
Subtleties of Typography
The best typography is the one that no one notices. The reader only sees the message in the words.They
aren’t distracted by
the details of the font. Hence, those studying in the graphic arts program inSouth Colorado Springs need a thorough understanding of typography.
So since there’s been quite the ado of an
introduction for typography, the last half of this isa brief introduction to what you need to knowabout typography to succeed on the web. First
off, you need to understand why sans serifs don’t
generally work for body text.A serif is a font that contains little tails on theedges of every letter. They are found in fonts likeMinion Pro and Times New Roman.A sans serif lacks those little tails, making them more straight and modern looking. They are commonlyseen in fonts like Calibri (the default Microsoft Word font), Helvetica, and Arial.Serifs are used for body font because they more closely imitate human handwriting. They look like thelittle imperfections people make when they write by hand.