Microsoft Office Live Small Business is a suite of Internet-based services for small businesses,
designed to get you up and running online quickly and easily \u2013 all you need is a computer and an
Internet connection.

Microsoft Office Live Small Business services allow you to create a professional online presence
without the expense of buying a server, setting up a complicated infrastructure and hiring
technical staff to maintain it.

Office Live Small Business includes everything you need to create a professional Web site,
including a free domain name (e.g., www.adventure-works.com) easy site design tools (no HTML,
required), Web hosting, company-branded email accounts, online tools to market your site, and
even your own intranet site \u2013 an online and central space to store documents, customer
information and project status. Plus you get simple online applications and tools to better
collaborate with customers, employees and business stakeholders.

Defining your Customers and Mission...............................................................6 Choosing and Buying your Domain Name........................................................7 Text, Images and other Graphic Elements........................................................7 Budgets, and Who Does What..........................................................................9

DIY Web Site Packages..................................................................................11 Choosing a Web Design Professional.............................................................12 SEO and Red Flags........................................................................................12

Web Hosting....................................................................................................16 FTP: File Transfer Protocol.............................................................................17 Merchant Accounts..........................................................................................17 Managing your Web Images...........................................................................18

General Design Principles...............................................................................20 Getting Around on Your Web Site...................................................................21 \u2018Seniors\u2019 and Special Needs...........................................................................23

What is Hypertext Markup Language?............................................................27 How Does It Work?.........................................................................................29 Understanding HTML Tools............................................................................30

WYSIWYG vs. HTML Software.......................................................................32 Best Values.....................................................................................................32 Some Tips on \u2018Deals\u2019 to Avoid.........................................................................33 Top-of-the-Line Design Software.....................................................................33 For More Information.......................................................................................34

Storefront Software Packages.........................................................................36 Shopping Cart 101..........................................................................................37 Amazon.com: The Gold Standard...................................................................37 When to Hire a Pro..........................................................................................38