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MELJUN CORTES Descriptive Analytics

MELJUN CORTES Descriptive Analytics

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MELJUN CORTES Descriptive Analytics
MELJUN CORTES Descriptive Analytics

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Published by: MELJUN CORTES, MBA,MPA on May 25, 2013
Copyright:Attribution Non-commercial

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05/05/2014

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© 2013 IBM Corporation
IBM University Programs
IBM Confidential
Descriptive Analytics
Understanding and Analyzing Business Performance
Presented By:Dennis Buttera,Analytics Curriculum SMEIBM Canada Software Lab14 May 2013
 
© 2013 IBM Corporation
IBM University Programs
IBM Confidential
“Analytics” –
What Does It Really Mean?
 
© 2013 IBM Corporation
IBM University Programs
IBM Confidential
“Analytics”
- Definition
“.. the process of analyzing information from a particular domain, such as website analytics..”
 
“… applying the breadth of BI capabilities to a specific content area (for example, sales, service, supplychain and so on).”
 
“…describe statistical and mathematical data analysis that clusters, segments, scores and predicts whatscenarios are most likely to happen..”
 
Gartner, IT Glossary > Analytics
“Analytics facilitates realization of business objectives through reporting of data to analyze trends, creating  predictive models for forecasting and optimizing business processes for enhanced performance.” 
 Institute for Operations Research and Management Science(INFORMS)

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