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1
Concepts:Image and Reputation
Public Relations
 
2
The Practice of PublicRelations
Goal
: Achieve effective relationships withvarious audiences to
manage
theorganization’s
image
and
reputation
.
 
3
Managinga PRProgramBeginsWith aPlan
CrisisManagementRelationshipManagementPublic Affairs &Issues ManagementImage & ReputationManagement
Types of Public RelationsActivities
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