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OUGD303submission Form

OUGD303submission Form

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Published by Francesca Pecqueur
submission form
submission form

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Published by: Francesca Pecqueur on May 26, 2013
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BA (Hons.) GRAPHIC DESIGN
 
LEVEL
06
Module Code
OUGD303
OutcomesModule Title
FINAL MAJOR PROJECT
Doc. Code
OUGD303sub1
MODULE SUBMISSON FORM
SUBMISSION DEADLINE:WEDNESDAY 29
th
May 2013 11.00 1.00pm STUDIO 4
RATIONALE
I want to work with illustration and print with a focus on design for children. I want to explore atwhat children respond to in relation to colours, sensations such as touch and sound within design.I want to work with surface pattern and illustration, looking at applying it to a range of possibleoutcomes and products such as upholstery, wallpaper, stationary, greetings cards, books etc.Throughout my work I want to explore and develop on my knowledge and understanding printprocesses, professional print processes and working with printers and more traditional printprocesses such as screen print, etching, mono printing, letterpress etc.
BLOG.
http://f-pecqueur1013fmp.blogspot.co.uk/
Staff Use
All work must be clearly presented and labelled with the brief title, your name and any other appropriateinformation. Please include a printed version of each brief and separate the work appropriately. Your endof module evaluation should be posted to your Final Major Project blog. by the stated Deadline
S
ubmitted
 
Brief 1
Penguin Design Award
Brief 2
UK Greetings
Brief 3
Ella’s Kitchen
Brief 4
 Just Draw Luke
Brief 5
Children’s A-Z Book 
Brief 6
Secret 7”
Design ContextTitle
Design Context Building Blocks
Statement ofintentProject FileEvaluation
 
 Title and Brief Summary 
– include a short rationale for each brief identifyingwhy you chose it, what was the focus of the brief and how long you spent on it.
DesignContext
My design context is focused on the designers, illustration, design studios and print processes that have inspired me through my FMP, a lot of the design I have focused on is based arounddesign for children. The design of the my design context is inspired by children’s toys, usingbuilding blocks for each of the different sources I have looked at, the idea of learning thoughdesign is something I wanted to show within my design context.
BRIEF 1
The brief was based on the Penguin book award, to re-design the cover for the Puffin Book iThe Wind in The Willows. I focused on the four main characters and created illustrations thatI applied to the product range. I have expanded the brief further a range of products to goalong side the book covers including toys, pillows, duvet cover, plates/bowls, bookmarks. Thiswas one of my substantial brief which I spent a lot of time on during my FMP.
BRIEF 2
This brief was based on the YCN brief, which was to design a range of at least 4 greetingscards for Greetings UK. Considering the front design, the inside message, the envelopes and the cards as a range. I developed four characters, which were the basis of the greetings cardsrange, and from there I developed the pop up cards, gift-wrap and tags. This was a substantialbrief which had an earlier deadline to be in keeping with the YCN deadlines.
BRIEF 3
To re-design the packaging for Ella’s Kitchen baby food products, also looking at retail and in-store graphics. Their brand is childlike, open and honest and that needed to be representedIn the design of the packaging. I focused on the illustrations and colours of the packagingdesign to appeal to parents but also be engaging to the young children. This is a substantialbrief but boards for this brief couldn’t be printed, as I could not get into print before deadline.
BRIEF 4
 Just Draw Luke was collaboration with Niall, initially going to get turned into a book but with time constraints and other more substantial briefs taking priority the idea of the book got put to one side. This brief was therefore is a lesser brief, the outcomes from the brief are thebranding and identity for the Just Draw Luke project, as well as the illustrations from peoplewe have collected together and displayed on a website that we designed.
BRIEF 5
This was a self initiated brief which was o design and produce a children’s A-Zinteractive alphabet book, for children aged 0-2 years old.I used animals to illustrate the alphabet, I wanted to look at what children respond tooin early stages of life, how do they learn and what do they interact with.Looking at senses, shapes, colours, textures and sounds through illustration, I addeddifferent print processes to the book which will engage young children through design.This was a substantial brief.

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