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WHAT RICH PEOPLE KNOW &DESPERATELY WANT TO KEEP SECRET
 Brian Sher, Three River Press, New York. 2000
Page 1 of 26
FOUR ADVANTAGES YOUR COMPETITOR CAN NEVER HAVE
1.YOUR KNOWLEDGE2.YOUR MARKETING3.YOUR PEOPLE4.YOUR SYSTEMSMany people are still confused about systems. What exactly are they, and why are they soimportant? Part Five of this book will cover systems in more detail; however, for the moment itsuffices to say that systems are the only way to guard your valuable time, and to use that timeto build the business instead of using it just to keep going.When you run a business, you need a huge set of skills. Your time is valuable; you’re highlyproductive. What systems do is free you to pass those skills onto others, through proceduresand processes, so they can do high-value, high-revenue work at a much lower cost. This is turnfrees you up to develop your systems further, to make them more profitable, and to bring innew business and more revenues.
Systems move you from being paid for your labour to being paid for your ideas.
They allowyou to expand comfortably, or to step back from business and let it run itself. Systems bringyou the freedom that probably attracted you to the idea of business in the first place.
 And with that freedom comes true success.
PERFECT PRACTICE MAKES PERFECT
When it comes to doing anything well, it takes practice: not just any practice, but perfect practice.
Vince Lombardi, the famous coach of one of the most successful American footballteams in history, made a remarkable statement that stunned reporters when he was asked abouthis game tactics. He said it would not matter if the opposing team had a copy of their play book ( a book of their set moves) before the game, because of his team had rehearsed well andexecuted perfectly they were unstoppable, no matter what the other team did to defend them.This is a great lesson in life, and this is where the real riches lie – in practice and execution.When it comes to developing winning habits, perfect practice is essential. That means it ismore important to get a winning habit absolutely right once, than to do it half-right a hundredtimes.
If you do it half-right, you’re practicing getting it half-wrong, too.
 
WHAT RICH PEOPLE KNOW &DESPERATELY WANT TO KEEP SECRET
 Brian Sher, Three River Press, New York. 2000
Page 2 of 26
LEARN, NO MATTER WHAT!
You don’t need to go to seminars and formal courses to learn, although they are great for sometypes of education. If you’re observant, interested, and committed to learning, any event,person, or situation is a potential teacher. Everything you try that fails is a chance to learn andmove on to better things. Anyone you meet could be a mentor who can help you.
 Being interested in people and what they do opens a world of knowledge to you.
Become richin learning and in experiences, and then all the other riches will follow.
COMFORT: THE NATURAL ENEMY OF THE RICH
Put time aside to learn something new every day. Not only will you be a more fulfilled person,but you’ll be miles in front of your competitors who just stay comfortable and do the samething all the time.Read business books, read summaries, read business magazines, listen to tapes of successfulpeople, watch business videos, attend seminars, go out and see what your competitors aredoing. Get involved. Get educated – every day.
IT’S NOT WHERE YOU START, IT’S WHERE YOU FINISH THAT COUNTS
In our lives, some of us get dealt a great hand of cards at the start, others a bad one. But as inany game, it’s not always the best hand that wins, it’s the best player who does.Personal improvement is about becoming the best player possible. It’s about growing, it’sabout fulfillment, it’s about self-respect and confidence. This means different things todifferent people.What’s important is that you always strive to give your best, and be the best person you can be,regardless of what your hand is at start. Because when you adopt this attitude, you’ll find thatthe hand you’re dealt becomes less important, compared with the hand that will end upwinning the game.
TAKE THE TIME TO TEACH, AND YOU’LL LEARN MORE THAN YOU CANIMAGINE.
When we teach, we also learn.
When you teach, you automatically expand your vision, and that helps you see thingsdifferently. And every time we see things differently, we learn something.
 
WHAT RICH PEOPLE KNOW &DESPERATELY WANT TO KEEP SECRET
 Brian Sher, Three River Press, New York. 2000
Page 3 of 26
Our formal education system has let us down. It doesn’t give us important life skills.
School for me meant following the traditional rules, giving people only what they expected,and getting ahead by doing the same thing as everyone else. I wouldn’t call that a recipe forsuccess.At no stage are we taught how to get a job, or how to earn, keep, and use money correctly.Rarely are these things talked about at our school and universities. Even some of the mosthighly regarded business courses skirt around the issue. They teach students “soft” skills,hoping that when they get out into the real world they’ll be able to figure it out for themselves.
THE TRUTH ABOUT EDUCATION AND SUCCESS
Studies of individuals who have above-average wealth show no real correlation between levelsof formal education and the ability to make money. Formal education may affect how muchyou make in a salaried job, but it doesn’t affect your chances of real financial independence.
Attend Only the School of Wealth
Wealth education is difficult to get. The problem is that no formal school of wealth exists.Wealth education is usually acquired by trail and error, by risking, by losses and wins. This canbe very time consuming and very costly, both financially and emotionally. Every owner of afailed business can vouch for that. The only way to avoid these costly mistakes is to find asuccessful person who will pass this education on to you.However, having is passed on to you is very rare. The people who have this knowledge are toofew, and too busy, to be able to stop and help others learn.In a world of instant gratification, most people don’t see an investment in their education assomething worthwhile, especially when the payoff could take more than ten years. It allbecomes too hard. It is much easier to sell your time in short bursts of a week or so and collectthe paycheck.
If You Want to Be Rich, Study Success and Nothing Else
From Chinese martial arts to Renaissance paintings, students have always learned by emulatingthe masters.This is your only shortcut to success. Model the successes of people you admire and learn fromtheir mistakes. These people are the ones who have done it all and can give you invaluableadvice on how to earn, keep, and use money. It’s a price worth paying, no matter howoutlandish the cost may seem at the time.
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