A blog, which is short for “weblog,” is a website that is usually maintained byindividuals or groups, and more recently, businesses, which offercommentary and ideas for a larger audience. A typical blog features anentry, often sprinkled with graphics and video, followed by comments byreaders. The entire layout of the blog is displayed in reverse chronologicalorder with the newest entries posted first.Blogs are different from static websites because they also incorporate socialelements. Most, if not all, blogging software includes RSS (real simplesyndication), which is a format that allows content to be shared among manypublications. Blogs often invite users to comment, and an ensuing dialog canoccur which can generate hundreds to thousands of responses.
Why should you start blogging?
Let’s take a look at the statistics.In April of 2008, the Technorati blog search engine was
112.8 millionindividual blogs. In the previous year, Technorati chairman Dave Sifryreleased his
, where he acknowledged that there were70 million weblogs with 120,000 new blogs arising daily. Every second, 1.4new blogs are being created from scratch, with 1.5 million posts per day or17 posts per second. In one year, from 2007 to 2008, the size of theblogosphere increased 62%.While the number of blogs is growing, however, the number of regularlyupdated blogs is approximately
.In 2005 (and later updated in 2008),
wrote a fascinating pieceon how blogs – coupled together with social media – allow individuals toactively participate in online communities. Business Week calls the blog“simply the most explosive outbreak in the information world since theInternet itself.”In 2004, a Pew
was released that statedthat at least 32 million Americans consume their news through blogs. That’smore than 25% of Internet users.Another
from 2004 found that nearly half of internet users havecontributed their thoughts and files to the online world. Whether by bloggingor by social media, content creation is preferred by more than 53 millionAmericans. The report finds that the average age of content creators is 25. These are your influencers, and these are also your customers.