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Co. Profile
Founded in 1853 by Bavarianimmigrant Levi Strauss
One of the world's largest brand-name apparel marketers with salesin more than 110 countries
The birth of Jeans
In 1873, Levi Strauss and Nevada tailor Jacob Davis patented the process of puttingrivets in pants for strength
The world's first jeans - Levi's® jeans - were born. Today, theLevi's® trademark is one of themost recognized in the worldand is registered in more than160 countries.
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