Invention began at Deutsch LA with the mission to solve complexbusiness problems through means that fall outside the comfortablemold of advertising deliverables. Our team is charged with developingdisruptive offerings, relationships, and business models for our clients.With that in mind, we attended two of the leading conferences relevantto our industry - CES and SXSWi - to examine startups and productsthat build on or extend emerging behaviors and technologies.
Startups and burgeoning products represent emerging betsat the intersection of technology and culture.
Any product thata company produces is inherently a prediction for the future. CESand SXSWi represent a rare opportunity to view hundreds of thosepredictions in a single location, all vying for attention and adoption.From these bets, we’ve collected an overall view of rising trends andwhat brands and marketers can learn from those trends.
CES, which is typically a conference for major hardware brands,was showcasing more and more startups in the hardware spacethis year. Conversely, SXSW Interactive, which has in the pastbeen the launching pad for applications and software, this yearshowcased a number of
(and brands) emerging inthe
. So why this marked attention and activityamong hardware startups? We have three theories:
More Accessible 3D Printing:
3D printers were oneveryone’s list of top disruptions this year and we’ve begunto see a plethora of consumer-grade entrants.
The Internet of Things:
The internet is no longercontained to just a smartphone or a computer. We’re enteringan era where pretty much any object can turn into a Wi-Fi-enabled, data-sharing, communicating device.
The cost of prototyping has decreasedbut the cost of mass production is still high. Thankfully,platforms like Kickstarter and IndieGoGo allow entrepreneursto share ideas with the world and get funding all withoutmeeting a single VC.
About This ReportThe Big Trend: The Rise ofthe Hardware Startup
PRODUCTS, STARTUPS,AND COMPANIESCONSIDERED FOR THISRESEARCH