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Me 2.0 Me 2.0
arrives inarrives inbook storesbook storesnationally on:nationally on:April 7April 7
thth
, 2009, 2009PrePre--order it today!order it today!
Dan SchawbelDan Schawbel
Personal Branding Expert Personal Branding Expert Author of Author of Me 2.0 Me 2.0
B o n u s M a t e r i a l B o n u s M a t e r i a l
Introduction
Definition
Ablogis an online diary inchronological order.
Fast facts
There are 133 million blogsas of 2002
(
Technorati
)
80% of blogsfail within 6 months
Everyone blogs:
CEO’s such as Jonathan Schwartz & BillMarriott
Celebrities such as John Mayer and CurtSchilling
>50% of journalists turn to blogsfor articleideas
(
Brodeur
)
50% of consumers use blogsas buyingguides
(
NY Times
)
10 Blog Benefits
1.
Position yourself as an expert
2.
Rank high in Google
3.
Build a community
4.
Gain confidence in yourself
5.
Sharpen your writing and technical skills
6.
Get your message across for free
7.
Network with successful people
8.
Command attention from mainstreammedia
9.
Make money
10.
Stay current and have a voice in yourindustry
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