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Table Of Contents

Preface
1.2 The Relationship Between Hypothesis and Task
1.3 The Experiment
1.4 How to Use This Book
Designing an Experiment
2.1 Specificity versus Generality
2.1.1 Exploring an Unknown Function
2.1.2 Modeling Experimental Design
2.1.3 Repeated Measures
2.1.4 Multiple Participants
2.1.5 Two Conditions
2.1.6 Change versus Transformation
2.1.7 Symmetrical Experiments
2.1.8 Measuring Perception
2.1.9 Multiple Levels of a Factor
2.1.10 Order Effects and Between-Participants Design
2.1.11 Two or More Factors
2.1.12 Validity
2.1.13 Real-World Example
2.2 The Elements of an Experiment
Response Measures
The Task
3.1 Task Taxonomy
3.2 Which Method Should I Use to Answer My Question?
3.3 Naive Participants
3.3.1 Response Bias
3.3.2 Addressing Response Bias
3.4 Ethics Review
3.5 General Guidelines
3.5.1 Response Bias
3.5.2 Motivation
3.5.3 Instructions
3.5.4 Relevance
3.5.5 Catch Trials
3.5.6 Feedback
3.5.7 Practice Trials
3.5.8 Anonymity
3.5.9 Overt versus Covert Tasks
3.5.10 Filler Trials
3.5.11 Deception
3.5.12 Informed Consent
3.5.13 The Experimental Chamber
3.6 Summary
Free Description
4.1 Overview of Free-Description Tasks
4.1.1 Typical Questions
4.1.2 Data Analysis
4.1.3 Overview of the Variants
4.2 Task Description
4.2.2 Interviews and Social Factors
4.2.3 General Guidelines
4.3 Specific Variants
4.3.1 Interviews
4.3.2 Questionnaires
4.3.3 Long and Short Answers
4.3.4 Partial Report
4.4 Conclusions
Rating Scales
5.1 Overview of Rating Tasks
5.1.1 Typical Questions
5.1.2 Data Analysis
5.1.3 Overview of the Variants
5.2 Task Description
5.2.1 The Underlying Dimension
5.2.2 Example Trials
5.2.3 A Hypothetical Example
5.2.4 General Guidelines
5.3 Specific Variants
5.3.1 Ordered Ranking
5.3.2 Magnitude Estimation
5.3.3 Likert Tasks
5.3.4 Semantic Differentials
5.4 Conclusions
Forced-Choice
6.1 Overview of Forced-Choice Tasks
6.1.1 Typical Questions
6.1.2 Data Analysis
6.1.3 Overview of the Variants
6.2 Task Description
6.2.1 Discrimination
6.2.2 General Guidelines
6.3 Specific Variants
6.3.1 The Two-Alternative Forced-Choice Task
6.3.2 Two-Interval Forced-Choice Task
6.3.3 N-alternative Forced-Choice Task
6.3.4 N+1-Alternative Non-Forced-Choice Task
6.4 Conclusions
Specialized Multiple Choice
7.1 Overview of Specialized Multiple-Choice Tasks
7.1.1 Typical Questions
7.1.2 Data Analysis
7.1.3 Overview of the Variants
7.2 Task Description
7.2.1 General Guidelines
7.3 Specific Variants
7.3.1 Go/No Go Tasks
7.3.2 Matching-to-Sample Tasks
7.3.3 Visual Search Tasks
7.3.4 Rapid Serial Visual Presentation Tasks
7.3.5 Free-Grouping Tasks
7.4 Conclusions
Real-World Tasks
8.1 Overview of Real-World Tasks
8.1.1 Typical Questions
8.1.2 Data Analysis
8.1.3 Overview of the Variants
8.2 Task Description
8.2.1 Direct Tasks and the Linguistic Bias
8.2.2 Perception-Action Loops
8.2.3 General Guidelines
8.3 Specific Variants
8.3.1 Method of Adjustment
8.3.2 Pointing
8.4 Conclusions
Physiology
9.1 Psychophysiological Measurements
9.1.1 Pupillometry
9.1.2 Galvanic Skin Response (GSR)
9.2 Eye Tracking
9.2.1 Elements
9.3 Electroencephalography (EEG)
9.3.1 Elements
9.4 Functional Magnetic Resonance Imaging (fMRI)
9.4.1 Elements
Choosing Stimuli
10.1 Control
10.2 Stimulus Databases
10.2.1 Guidelines
10.2.2 Resources
10.2.3 Face Databases
10.2.4 Facial-Expression Databases
10.2.5 Object Sets
10.2.6 Image Collections
11.2 Contents
11.3 Getting Started
11.4 Example 1: A Simple Experiment
11.5 Example 2: A More Involved Experiment
Statistical Issues
12.1 Variables
12.1.1 Interval Variables
12.1.2 Ordinal Variables
12.1.3 Nominal Variables
12.1.4 Guidelines
12.2 Distributions
12.2.1 The Gaussian or Normal Distribution
12.2.2 Guidelines
12.3 Descriptive versus Inferential Statistics
12.4 Descriptive Statistics
12.4.1 Measures of Central Tendency
12.4.2 Measures of Dispersion
12.4.3 Guidelines
12.5 Inferential Statistics
12.5.1 Testing for a Difference in Means
12.5.2 Population
12.5.3 Random Sampling
12.5.4 Sample Parameters versus Population Parameters
12.5.5 The Null Hypothesis
12.5.6 Type I and Type II Errors
12.5.7 Power Analysis and Effect Size
12.5.8 Cohen’s d
12.6 Hypothesis Testing
12.6.1 Important Distributions
12.6.2 One-Tailed versus Two-Tailed Hypothesis Testing
12.7 Common Statistical Tests
12.7.1 The Binomial Test
12.7.3 The Kolmogorov-Smirnov Goodness-of-Fit Test
12.7.5 The Independent-Sample t-Test
12.7.6 The Mann-Whitney-U Test
12.7.7 One-Way Analysis of Variance (ANOVA)
12.7.8 The Kruskal-Wallis Test
12.7.9 The Paired t-Test
12.7.10 The Wilcoxon Test
12.7.11 The Sign Test
12.7.12 Repeated Measures One-Way ANOVA
12.7.13 Friedman test
12.7.14 Two-Way ANOVA
12.7.15 The Pearson Correlation
12.7.16 Spearman’s Rank Correlation
12.7.17 Linear Regression
Free Description, Questionnaires, and Rating Scales
13.1 Analysis of Free-Description Data
13.1.1 Text Analytics
13.1.2 RapidMiner
13.2 Rater Agreement and Rater Reliability
13.2.1 Percentage Agreement
13.2.2 Cohen’s Kappa for Nominal Ratings
13.2.4 Kendall’s Coefficient of Concordance
13.2.5 Intraclass Correlation Coefficient (ICC)
13.3.1 Factor Analysis
13.3.2 Multidimensional Scaling (MDS)
Forced and Multiple Choice
14.1 Signal Detection Theory
14.2 Receiver Operator Characteristic
14.2.1 Area under the Curve (AUC)
14.3 Measuring Sensitivity Using d
14.3.1 The Measure d
14.4 Psychometric Functions
14.4.1 Parametrizing Psychometric Functions
14.4.2 Fitting Psychometric Functions
14.4.3 Finding Confidence Intervals
Bibliography
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Experimental_Design.pdf

Experimental_Design.pdf

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Published by: Alexander Velasco on May 28, 2013
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