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Graphics are courtesy of IBM Corporate web site http://www.ibm.com/us/ 
Case Analysis:Corporation
A presentation forthe courseBA291(Business Policy),Master in Business Management.
 
1
Data Source: IBM Corporate: http://www.ibm.com/us/ 
Analyses were based on the given facts of thecase (c.1994), although when applicable recentdata and events were taken into account.
An analysis of IBM’s Mission Statement of 2004was made, instead of creating a new one.
Internal and External Audit are based on theIBM’s guidelines and other readings.
Actual Financial Statements for the years 2000-2005. Instead of a projection for 1994-2000, ananalysis is made between 1994 versus 2005.
Preface
 
2
Data Source: IBM Corporate: http://www.ibm.com/us/ 
Analyses were based on the given facts of thecase (c.1994), although when applicable recentdata and events were taken into account.
An analysis of IBM’s Mission Statement of 2004was made, instead of creating a new one.
Internal and External Audit are based on theIBM’s guidelines and other readings.
Actual Financial Statements for the years 2000-2005. Instead of a projection for 1994-2000, ananalysis is made between 1994 versus 2005.
Preface
 
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