• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
 
BOTTOMBOTTOMBOTTOMBOTTOMOF THEOF THEOF THEOF THEPYRAMIDPYRAMIDPYRAMIDPYRAMID
 
Book Review, Chapter 1
 
Book:
Bottom of the Pyramid by C.K.Prahalad: the market at the Bottom of the Pyramid
Library Reference: N/AAmazon.com Reference:
http://www.amazon.com/Fortune-at-Bottom-Pyramid/dp/B00006L5AW/
 Quote:
 “Poverty knows no such boundaries” 
Learning Expectation:
On this chapter, I want to know:1.
 
If the market at the bottom of the pyramid really worth a fortune?2.
 
What are the things that make bop a good market?
Review:
Actually, the bottom of the pyramid is already discussed by my professor on ourclass, and to be honest, it is something that all business man should look at.As I read the book, I like the part in which the book talks about the nature of theBottom of the pyramid because that’s the social stigma that we have with regards to thepeople belong to this social bracket. The following are the characteristic that the bottom of the pyramid markets possesses:1.
 
There is money at the BOP:
 
The dominant assumption is that poor have no purchasing power and therefore do not represent a viable market 
 Like what said on the book, the bottom of the pyramid or in other words the poordoes have money. Though it wasn’t as great in number per person compared to thepeople who are on the top of the pyramid, but if you will use some analogy and alittle bit of arithmetic: you will figure out that if you will multiply the money theyhave and their numbers, it will be equal to the amount that the few people on thetop of the pyramid have. And I don’t think business man would just let thisopportunity slips.
 
2.
 
Access to BOP markets:
 
The dominant assumption is that distributionaccess to the bop markets is very difficult and therefore represents a major impediment for the participation of large firms and MNC’s.
 Poor are everywhere, and unlike what others think, you can easily access them thanthose who are wealthy. Like what said on the book, I do agree that there is a lot of ways accessing or contact to the poor, one best example is the AVON ladies. ActuallyI can say that I know this process because there are lots of AVON ladies on mycommunity. And they access even people which you can never think that a companyfor ladies can contact with.
3.
 
The BOP markets are brand-conscious:
 
The dominant assumption is that  poor are not brand-conscious. On the contrary, the poor are very brand-conscious. They are also extremely value-conscious by necessity.
I really agree on this one, because I really see poor people buying things with brand.Actually, according to them, it is okay to buy branded when they have money tospend because they are sure regarding with the value or quality. Poor people valuequality more because they want their money to be in good hands.
 
Based on what I highlighted, I can say that there are really a market on the bottom of thepyramid which serves as an invincible market that now slowly becomes visible.
What I have learned:
Bottom of the pyramid is not a something that is strange or unfamiliar to mebecause it is the same market that my teacher discussed on my Vertical Solution class,which is the retail market. The market in which you can get more money and more marketas well, this market is what we called the invincible market because it is not a well known toeveryone.By reading this, I learned that the bottom of the pyramid market is something thatworth to look at because it is already tried and tested. It is something worth of investingbecause it is really worth a fortune.
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...