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BCG Limitations

BCG Limitations

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Published by dannyvizueta
The growth share matrix is a very well known matrix for resources alocation, In spite of its popularity, The BCG Matrix is more a theory, that pretents to explain how to allocate resources, but its methodolgy is very poor in the real business world
The growth share matrix is a very well known matrix for resources alocation, In spite of its popularity, The BCG Matrix is more a theory, that pretents to explain how to allocate resources, but its methodolgy is very poor in the real business world

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Published by: dannyvizueta on Apr 19, 2009
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01/09/2013

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www.gazhoo.com
 
www.gazhoo.com
The Boston Consulting Group Matrix
Growth-share matrix
The purpose of this presentation is to demonstrate:1.- Why the Growth-share matrix, is a very limited management
 
tool in the realbusiness world.2.- What are the disadvantages in its application .3.- Why this management tool does not represent a real support in the process of resource allocation .4.- Why The Grow - share matrix is not helpful in the strategic management process
 
www.gazhoo.com
INTRODUCTION
1)
Correlation between the Growth-share matrix and the product life cycle theory.
2)
¿ Do you think that companies introduce products in markets with High Market grow rate?
3)
¿What is low and high Market growht rate?
4)
¿ What, If there is a market contraction, what about with the 4 categories ?
5)
Correlation between cash generation and profits with the 4 growth share matrix categories
6)
¿ Shoud I set my strategies acording with the leader?
7)
¿Does the Growth-share matrix applicable for any business ?
8)
Conclusions
The Boston Consulting Group Matrix
Growth-share matrixAgenda

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