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&
 whiteblue
designer handbook 
 
 welcome
Whether you’re a returning designer or just starting, welcome to Blue & White. Ihope you’re as excited as I am to make this semester the best b&w has ever had!Last semester brought a lot of good changes, and I want us to keep improving. To me,improvement is more than just looking better. It’s new marketing ideas, creative storiesand angles,
and 
innovative designs.The wonderful thing about being a b&w designer is that you’re not limited to designing.You’re welcome and encouraged to contribute story ideas — and even writethem — as well as suggest ways to enhance our reputation and revenue, and increaseour readership.Our goal is to make Blue & White the best campus magazine out there. We need yourhelp and ideas to accomplish that, so don’t be afraid to speak up and speak out! We’relistening.
meet
 
the
 
 art
 
director 
My name is Kelly Giles and I’ma junior psychology and publicrelations (previously graphicdesign) major from Winston-Salem. I’ve been with b&w since my freshman year.
getting started
Where do you have to go and how do you access b&w
les? Carroll Hall and access the server!
Log in to thecomputer.User name: bluewhitePassword: curry
Log in the server, Howell. Click the Howell icon (@
sign) in the tool bar.Then click “StudentPublications” and click OK.Open Font Book under Applications.Load the b&w fonts. Openthe Blue & White folder:Student Publications>> Blue & White. Drag*bwfonts into the lowerwindow of Font Book.Open the InDesign document
containing your le. Student
Publications >> Blue & White >>
MONTH07 >> Story Folder >>
Story.indd
Lab Hours
Labs 58 and 59, in the basement o Carroll HallSunday-Thursday 5:30-9:30Friday 9am-5pmnot open on Saturdayi you have a Mac computer, you can access the serverrom home. Ask me or details.•••••
 
my visionfor b&w
Bet you think you already read this,
don’t you? I used the word ‘vision’
because I want to talk about how Isee b&w’s style.When I arrived on staff, designswere ecclectic to say the least. Everyfeature spread looked completelydifferent from every other. Diversityis good, but each page of a magazineis only part of the whole. The pagesshould blend together to create aholistic image.I want Blue & White’s image to besimple and classy, but not stuffy. Iwant it to look like a professionalmagazine designed by students whotake industry trends and make themtheir own.When I became Art Director, Iworked to redesign the magazinewith those goals in mind. I took ideasfrom some of my favorite magazines,like O Magazine, InStyle and Yoga Journal, and I encourage you to dothe same in your designs.Infuse each design with yourpersonal style, but use the guidelinesthat follow to make sure it blendsseamlessly into the b&w style.
Chcek out thedifference between the old b&w layouts(black stroke) andthe new b&w style(pink stroke). Allof the old layoutsappeared in thesame issue!
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