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&
whiteblue
media kit
2007
new yearnew imagenew magazine
 
2
 
blue & white
2007 media kit
Meet the team
Our vision, your opportunity
Our roots as a solely student-operated publication go back to the ‘90s. We were ounded in March o 1998as a eature-based magazine to inorm readers o the unique personalities, events, and traditions that denethe University’s special heritage. As the internet grew, we sought to expand our readership and impact onthe University by building a website. Throughout our history, our goals have been clear: provide the UNCcommunity with a unique lens through which to view itsel, its community and beyond.Our goals are still the same, but 2007 marks the birth o a new
Blue & White
, led by passionate editors withan innovative vision or a bolder, more community-driven magazine. Central to that vision is a physicaltransormation--a one-time occurence in which you can play a part. In February,
Blue & White
will join the rankso the glossy covers and ull-color magazines and assuredly garner more attention on the racks than ever beore.Content-wise, we’re aiming not only or increased readership but increased loyalty. Theglossy cover and colored pages will draw the readers in, but the stories and the opportunityto contribute and shape the magazine’s direction will keep them coming back. Withnew eatures like the commUNITY calendar, which any student, aculty member or localbusiness can add to (or a ee), and Musings, where UNC’s creative writers are invitedto contribute their latest work, we’re sure that
Blue & White
will be the magazine oneveryone’s minds--and lips. The
Blue & White
is the University’s most widely read student magazine. As theorganization continues to impact the students, aculty, and riends o the Universityo North Carolina at Chapel Hill, there has never been a better time to join the
Blue& White
team and claim your stake in the Chapel Hill market. Thank you or your time and consideration,
Amy Guyer
Editor-in-Chief 
Robin Hilmantel
Managing Editor 
Kelly Giles
 Art Director 
Amy Vallario
 
 Ads Manager 
 
 
blue & white
2007 media kit
3
Call 301.642.0238 • email amymval@email.unc.edu • visit unc.edu/bw/advertise
will bethe perect usiono campus andcommunity.
With new leadership, reshideas and a modern look,
Fast Facts
established1998published8 issues/yeardistributioncampus-widepages/issue32campuspopulation27,951
&
whiteblue
Marketing
 
Promoting you.
In 2007 we will:
distribute
Î
2,000 copies
per month to
25
 locations across UNC’s campus and the greaterChapel Hill communityexpose your advertisement to readers or the
Î
longest time
by leaving Blue & White on thestands or a
ull month
do at least
Î
one publicity event each month
todistribute the magazine to new readersprint your ad in
Î
color
on
glossy, proessional-looking paper
increase our website’s average o 
Î
1,300 hitsper month
by launching a
new site
in Februarywith
added eatures, interactive content andweekly updateshold contests on our website
Î
, unc.edu/bw
increase reader participation
Î
with a new ocuson reader-donated content
&
white 
.
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