Tucson's Top 10 Most DeadlyTucson Marketing Mistakes

Did you know that 96% of all businesses fail within 5 years of opening their doors?What's even more shocking is that an astounding 80% go belly up within the first 2years!

Why is the failure rate so high?

The answer is simple... it comes down to piss poor Tucson Marketing Research.

This special report will help you identify and avoid the top tenTucson Marketing mistakes whenmarketing in Tucson.

Tucson Marketing Mistake #1

Treating Your Marketing as an Expense Instead of anInvestment

Usually when we make investments we start to look for ways to get a return on our investments. Then it happens. You start looking for ways to get the highest ROI.Your marketing should be the focal point of your business's strategy. When your marketing is an investment instead of just another expense, you'll hold it accountable.It's a small but important change in viewpoint that can add to your bottom line.

Tucson Marketing Mistake #2

Failing to Measure and Track Your Marketing and Advertising

Tracking where your sales are coming from will give you exact details on where youshould be focusing the majority of your attention.

Solution:

Code each promotion by numbers or letters with in your website, email,newsletter, coupon, telephone call, or store visit to track your response rates andconversions to sales.

Tucson Marketing Mistake #3

Trying to Be the Low Price Leader

If a prospect has never balked at your rates, they are too low. You earned your expertise - charge for it. Attorneys rarely choose an expert based on fees and value isoften perceived to be greater when you charge a higher rate.Knowing how your competitors market and run their business is important, but thisinformation is strictly used to find their weaknesses and strengths so you can build uponthem, not under bid them.If your competition wants to be the low price leader, let them. If you become the "lower price" leader, this will only position you into a constant price war that will only lead toprofit loss and financial problems.Remember, bargain shoppers don't always want the lowest price, they want the bestvalue.Keep an eye out for the needs and wants of your target market, and then fill it todifferentiate your products and services from your competitors. Then, all you have to dois give your customers an irresistible offer and a compelling reason to choose you over your competition.

Tucson Marketing Mistake #4

Not Targeting a Specific Market

Not focusing on a specific niche market that wants what you are selling. To besuccessful in today’s marketplace, you must focus your marketing on serving a specificmarket.Think of your business as someone's support group. Your customers want a "support"business that understands their concerns, needs, and wants. If you ARE that business,

your competition will have a hard time competing with you.

Tucson Marketing Mistake #5

Not Establishing Your Customer's Lifetime Value

Your customer's lifetime value represents exactly how much each customer is worth toyou, which in return will tell you how much you should be willing to spend to acquireeach new customer. Without this knowledge, it is impossible to make informativedecisions about your marketing budget.This is why so many businesses can and often do fail. To make matters worse, few of these casualties understand why they failed.

Tucson Marketing Mistake #6

Failing to Focus on Benefits

Your customers buy benefits, not features. The more powerful you can make your benefits, the more successful your marketing will be.Solution: Find out what your customers want and give it to them. Use surveys andresearch on-line forums related to your business and figure out what their problems are,offer a solution and use that solution in the headline of your marketing material.

Tucson Marketing Mistake #7

Failing to Consistently Market Your Products and Services

At any given time, only 1-3% of your market will be interested in buying your products or service. That means up to 99% will not be interested.If your Tucson marketingis always on a one-time basis, you'll be missing out on 99% of your market that would buy your products or services in the future.Establish familiarity with your market by promoting a consistent and professional image.All of your stationery, business cards, brochures, and website should be identical instyle, format, and wording to create a sense of familiarity.