The traditional bulwark of the equitymarket place-the individual investor has been an object of scrutiny only ina very aggressive terms. Theindividual investor has been asignificant contributor to theallocation and liquidity function of capital market. Accordingly, it is impto understand his concerns. In thisdirection we tried to find what are thefactors that influence his choice of portfolio.
Data was obtained by a questionnaire survey of arepresentation cross section of 200 individuals.Representative cross section for sampling proposes wastaken only those household which are capable of financial investment.Variables employed: