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
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



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A d e mo g ra p h ic  t i m e
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                       

The glitterof green gold
 
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Content Nº 2 2006

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



6




China leases forests from Russia. Dutch love shopping centers. U.S. is drowning in magazines. Andmore news about what’s happening worldwide.

Europe is sitting on a demographic time bomb.Soon, a shrinking workforce will need tosupport twice as many retired.

The price of forest land is rising worldwide.Also read about the flu that never sleeps and the325 million it strikes every winter.

Brands lull us into security, says professor RichardWahlund, who knows more than just about anyoneabout the impulses that affect consumers.

How can a jellyfish hold so much water? That’sthe starting point for a research project todevelop the diaper of tomorrow.

In many cases packaging decides whether a productsells or not. With a new Innovation Center, SCAtakes another step to meet consumers’ demands.

Who was on the cover of Time magazine inJanuary 1973? The answer is on page 30.
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The lack of own brands creates problems for growthcenters India and China, says brand guru Laura Ries.
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
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
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
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



 
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
 
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

Wal-s
 
growingin C
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t
 
 
 
w 15 percent annualgrowth and 850 billion as n sr
 
i saes last yearmust be irresistible to may es. t ,st
 
n sr. u i ina,the American giant Wal-Mart s a eate- a
 
rltivlyweak position, with a market sae f 2-3 prets
 
r - ecand 61 superstores. The largest playr hr tae t
 
eis the French retailer Carrefour, wit 7 serr
 
s-stores and 5 percent of the market. This year alon, 
 
Carrefour is expected to open 20 new superstores 
 
in China.But Wal-Mart may now be poised to take overfirst place with its acquisition of the Taiwan-basedchain Trust-Mart, with a 4 percent market shareon the mainland, for 1 billion dollars, accordingto reports in the Financial Times and elsewhere.The Chinese grocery and retail market is stillfragmented, with a large number of local play-ers. One explanation for this is the considerableregional differences in the country. Another is thecombination of poor logistics in certain areas andthe fact that perishable goods constitute a largeshare of grocery retail.
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EWIECOUTRIESWIS
New wine countries like Chile,Australia and the US are capturingan increasing share of the wine mar-ket. According to the InternationalOrganization of Vine and Wine, thenew wine countries now have a 22.5percent share of the global market.China is also gaining ground and isnow the seventh-largest producer.In recent years, classic wine-pro-ducing countries like Italy, France,Spain, Germany and Portugal haveseen their share of global wine salesshrink from 75 to 62 percent.A flourishing middle class inhigh-growth countries in Asia ishelping to increase world wineconsumption, which is once againon the rise after a period of decline.The most wine is still consumed inFrance, followed by Italy, the US andGermany. However, in a few years,the US is expected to take the lead.
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