Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Buy Now $28.99
Standard view
Full view
of .
Look up keyword
Like this
1Activity
P. 1
The Bible: The Greatest Marketing Tool Ever Written

The Bible: The Greatest Marketing Tool Ever Written

Ratings: (0)|Views: 15|Likes:
Published by RowmanLittlefield
The Bible: The Greatest Marketing Tool Ever Written explores the question: 'Why was the Bible written?' Beck concludes that the Bible's authors wanted to enable the nascent Hebrew tribes to coalesce into a nation, and compares their efforts to the recommendations of top modern-day marketing authorities, illustrating the prescient marketing effort in the Bible. Beck demonstrates ways that the authors of the Bible chose the most efficient and effective channels for transmitting their still-relevant message. This historical study and education tool, whose clear explanation of marketing techniques can be applied to the most challenging twenty-first century marketing opportunities, presents points of conversation to individuals of all faiths.
The Bible: The Greatest Marketing Tool Ever Written explores the question: 'Why was the Bible written?' Beck concludes that the Bible's authors wanted to enable the nascent Hebrew tribes to coalesce into a nation, and compares their efforts to the recommendations of top modern-day marketing authorities, illustrating the prescient marketing effort in the Bible. Beck demonstrates ways that the authors of the Bible chose the most efficient and effective channels for transmitting their still-relevant message. This historical study and education tool, whose clear explanation of marketing techniques can be applied to the most challenging twenty-first century marketing opportunities, presents points of conversation to individuals of all faiths.

More info:

Categories:Books, Religion
Publish date: 2010
Added to Scribd: May 30, 2013
Copyright:Traditional Copyright: All rights reservedISBN:9780761852575
List Price: $28.99 Buy Now

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
This book can be read on up to 6 mobile devices.
Buy the full version from:Amazon
See more
See less

11/05/2014

148

9780761852575

$28.99

USD

You're Reading a Free Preview
Pages 6 to 24 are not shown in this preview.
You're Reading a Free Preview
Pages 30 to 88 are not shown in this preview.
You're Reading a Free Preview
Pages 94 to 99 are not shown in this preview.
You're Reading a Free Preview
Pages 105 to 120 are not shown in this preview.
You're Reading a Free Preview
Pages 126 to 148 are not shown in this preview.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->