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Strategic Management
 April 14, 2009Candace WeberSrinivas Rao Anne Lee Yugo Hirano
Monday, April 20, 2009
 
 Agenda
•
 Activision Overview
•
External Analysis
•
Internal Analysis
•
Strategic Alternatives
•
Recommendations
•
Q&A 
Monday, April 20, 2009
 
GAMING INDUSTRY OVERVIEW
Demographic
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Male 14-38 (globally)
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Growing female demographic
Political
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Rating standards for games with violence/sexual content
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Federal laws(in progress)-requiring ID’s for gamepurchase
Socio-cultural
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Web 2.0 (video sharing, blogs, wikis,web communities)
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Online Game tournaments
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Interactive experiences have growing demand
Global
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Online gaming
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Piracy in China/India
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Strict censorship laws in other countries
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Currency exchange rates
 Technological
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7 Generations of gaming consoles
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Developments in wireless telecommunications market
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Anti-piracy technology
Economic
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Recession-surge in gaming
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Video games provide more of an ROI than alternativeforms of entertainment
Source: Datamonitor,
Games Software in the United States
Monday, April 20, 2009
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