Bravo recently released the results of Deconstructing the Multi-Screener, a multi-phase thought leadership study conducted in partnership with Latitude. The growing adoption of mobile devices is increasing people’s tendencies to multi-task across life situations—which has included using second (and sometimes even third) screens while watching TV. To shed light on this phenomenon and its implications for advertisers, the study provided an in-depth investigation of multi-screen usage, including motivations, current behaviors, impacts on engagement, and unmet needs.
Original Title
Deconstructing the Multi-Screener: a Bravo Study with Latitude
Bravo recently released the results of Deconstructing the Multi-Screener, a multi-phase thought leadership study conducted in partnership with Latitude. The growing adoption of mobile devices is increasing people’s tendencies to multi-task across life situations—which has included using second (and sometimes even third) screens while watching TV. To shed light on this phenomenon and its implications for advertisers, the study provided an in-depth investigation of multi-screen usage, including motivations, current behaviors, impacts on engagement, and unmet needs.
Bravo recently released the results of Deconstructing the Multi-Screener, a multi-phase thought leadership study conducted in partnership with Latitude. The growing adoption of mobile devices is increasing people’s tendencies to multi-task across life situations—which has included using second (and sometimes even third) screens while watching TV. To shed light on this phenomenon and its implications for advertisers, the study provided an in-depth investigation of multi-screen usage, including motivations, current behaviors, impacts on engagement, and unmet needs.