• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
BEYOND MYSPACE MUSIC (Part I)This article details the importance of marketing your career beyond just Myspace Music. Aspiring artists/musicians/performers/producers/etc. you are well advised to take note.Myspaceis not the equivalent of internet marketing. Reality:
Myspace is only one component of an effective internet marketing campaign.
Do not believe the hype. Myspace cannot single-handedly skyrocket you to stardom.Frustrated, you may be thinking:
 so
 
why is he telling me this
?Reality:
Because I want you to succeed
.I know enough about marketing to inform you with a high degree of certainty thatMyspace  – as great a tool as it is – by itself is not enough to successfully market your music career. While Myspacecan aid in a broader overall marketing campaign to get your career the attention it deserves, ultimately it’sgoing to take much more than aMyspace pageto generate enough buzz around your music to build asustainable career.
Educate Yourself 
If I had not taken my music career seriously enough to equip myself with knowledge about the variousforces that can affect an individual’s success in the music industry then I wouldn’t have come to therealization that the aforementioned popular Myspace myth is false. My base of knowledge allows me tomake an educated re-assessment of any misguided beliefs I have. For the past ten to twelve months Ihave absorbed a humongous wealth of information combined from study in the areas of marketing, public relations, international business, internet business, and the commercial music industry.Reality:
There is no shortcut to superstardom.The Myspace Myth
The reason that the Myspace myth appeals to so many of you is because you don’t want to stopclinging to the belief that at your fingertips you have a simple, foolproof method of achieving all of 
 
your wildest dreams of superstardom.Unfortunately the real world doesn’t work like that. If you dream big (like I do) then you have torealize that success of this magnitude requires patience, dedication, a bit of creativity, and careful planning on your part. Even overnight success doesn’t happen overnight so you can bet thatsuperstardom surely does not.The good news is if you are passionate with just a dash of talent sprinkled in for good measure then youhave what it takes to establish a profitable and lasting career in the music business.
Warning 
:It is vital that you not underestimate the dedication it takes to makes this possible. If you underestimatethe high level of commitment needed you are guaranteed to face obstacles further ahead on the road tosuccess that will discourage you enough to call it quits on your music career.
Careers in the Music Biz
Myth: You have to be a solo artist or a member of a band to make money and have a fulfilling career inthe music industry.Reality:
The possibilities for a career in the music business are actually a lot more vast thanpeople tend to realize.
For every recording artist in the limelight there aregraphic artists, stylists, songwriters,composers/arrangers, session musicians, tour musicians, booking agents, managers, A&R people, public relations people, marketers, music journalists, event planners, concert promoters, backupsingers, and more. The multiple areas of employment in the music business open opportunities up to people with a wide range of talents. No matter what your specific skill set and interests are there is probably at least one position perfect for you in the music industry.The world is teeming with individuals who are passionate about music and would no doubt
love
a lineof work where they can feel connected in some way to the process of music creation and be a part of the excitement involved in that creative atmosphere.All of you deserve a chance at this kind of happiness and fulfillment. If that is what you truly want then bust a move to make it happen. Take it fromMr. Westwhen he says,“shoot for the stars so if you fall you land on a cloud.”^_^Even if you shoot for superstardom and don’t
quite
reach that, don’t be discouraged. Even withoutmega stardom you are sure to enjoy having a successful music career--one that offers flexibility and benefits-- a lot more than the 9 to 5 alternative. Music as a lifestyle, a passion and a career? My dreamcome true!
Dream Big and Plan Carefully
 
Do yourself a favor and avoid the regrets that haunt you when you don’t take a real shot at your dreams. R&B/soul singer  Jazmine Sullivan dreams bigand look where she’s at: she was nominated for  five Grammy awards this year. Listen to the inspirational song“Dream big”from her debut album
 Fearless 
if you want to be motivated by a successful artist who is talented and down-to-earth. Jazminehas been paying her dues in the industry for a while now, working behind the scenes songwriting anddoing backup vocals alongside mega artist and producer/songwriter Missy Elliott andAmerican Idol winner Fantasiajust to name a few.What’s holding you back from going after your goals in life? It’s OK to bea dreamer but goal-setting is crucial.Why?Because "goals are dreams with deadlines" (Diana Scharf Hunt). Beingaware of your goals is the first step towards planning appropriately for them. You can’t expect to get somewhere without a plan for how to getyourself there. If you just leave it up to chance then you are essentially relinquishing control of thisaspect of your life. I don’t know about you but I would rather not leave something that is such a bigdeal to me purely up to chance. It is within your power to take control of your career and your future inthe music business. You just have to do it and stop making excuses.
Hard Work Pays Off 
The extensive amount of work that goes into sustaining a successful music career means that havingone is a lot less glamorous than the media makes it seem, but ultimately it can be very rewarding. Whowouldn’t want to spend their working hours doing something they love with people they enjoy workingwith in a creative and professional environment where you feel inspired, respected, and appreciated?Success is attainable but it is contingent upon your willingness to pursue your goals fearlessly. Setbacksare inevitable but they can be overcome if you make a habit out of taking valuable lessons from your  bad experiences and using this knowledge to pursue a wiser, more informed path towards reaching your goals.
Fame is Difficult to Attain
The many misconceptions floating around about Myspace have influenced scores of unsigned artistsand musicians to believe falsely that getting the world notice your music career is a relatively simple process. Set up a profile, upload a few good tracks, add a gazillion friends, and BAM! – you’re famouswith legions of clamoring fans and record labels are beating down your door to sign you tomultimillion dollar deals.If it’s that simple then why hasn’t that approach worked for you yet?
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...