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internship report

internship report

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Published by: naveed sadeeqi on Apr 21, 2009
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10/17/2011

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 NESTLÉ CONFECTIONARY — INTERNSHIP REPORT
BACKGROUND OF HOST ORGANIZATIONEXECUTIVE SUMMARY
This is an internship report regarding the Confectionary Products of Nestlé including Kit Kat,Polo and fox Candies. It starts with an introduction about Nestlé followed by the history of Nestlé. Itgives a briefing about all the brands of Nestlé.This report also includes the market mix of the product. All the 4P’s of marketing mix for the product has been discussed and explained to reveal the significance of its pricing, product, placingand promotional activities along with the strength and weaknesses of the organization.The report shows an internal architecture of the working of the Nestlé confectionary business.It gives a detail about the supporting department that has helped the business in their daily working.Also it discusses the objectives, policies of the organization along with their competitors atnational level. There are also some suggestions/recommendations for the business.BCG matrix has also been included in this report to know about the current standing of brand inPakistani culture.In the end, there is a briefing about the internship project that was assigned during therequired internship to me.1
 
 NESTLÉ CONFECTIONARY — INTERNSHIP REPORT
INTRODUCTION
Chocolates and candies are one of the best-loved foods everywhere in the world. These areone of life's little pleasures. The attractive tastes and textures of chocolate and candies delight thesenses of all ages.As far as Nestle chocolate Kit Kat is concerned, the product developed as Wafer Crisp, wasinitially launched in London, UK in September 1935 as Rowntree's Chocolate Crisp. It became '
KitKat
' in 1937, two years before the Second World War.Within two years of launch
Kit Kat
was established as Rowntree's leading product, a positionthat it has maintained ever since. During the Second World War Rowntree
Kit Kat
was seen as avaluable wartime food and advertising described the brand as 'What active people need'.For most of its life Rowntree
Kit Kat
has appeared in the well-known red and white wrapper.It did, however, change to a blue wrapper in 1945, when it was produced with a plain chocolatecovering due to a shortage of milk following the war. This blue packaging was withdrawn in 1947when the standard milk chocolate
Kit Kat
was reintroduced.
Polo
and
Fox
candies are also well known and favorite products for refreshment. In Pakistan,Polo is now being imported from china after one year gap. Nestle Pakistan is producing Polo in chinawith lighter weight than before. Fox candies are available in six different flavors, from which Nestlefruit Fox is the most saleable and demanding candy.2
 
 NESTLÉ CONFECTIONARY — INTERNSHIP REPORT
HISTORY
Henri Nestlé founded Nestlé in 1866 in Switzerland. Nestlé means ‘little nest’ in SwissGerman. Nestlé first customer was a premature infant who could tolerate neither his mother’s milk nor any other conventional substitute. Thus, Henri’s ultimate goal was to help fight the problem of infant mortality due to malnutrition for which he developed a product combining various cow’s milk,wheat flour and sugar and name it Farine Lactee Nestlé, which was the first product of Nestlé beingmarketed in Europe.In 1974, Jules Monnerat purchased Nestlé and collectively they launched a condensed milk  product of its own. In 1905, Nestlé got merged with Anglo-Swiss condensed milk.After some time, when Nestlé got fully established and all its operation were properlyfunctioning in Europe and was gaining fame around Europe, then Nestlé decided to set up production plants around the globe to ensure the growth of the organization and to become multinational.The decision to set up industrial operation in new market needs a lot of research, as there arevarious factors that effect the growth of the organization and turns out to be a loss for the company.Such factors are as follows
The availability of raw material
Cost factor 
Economic climate
Consumer purchasing power 
Consumer tastesThe decision to become multinational turned fruitful for Nestlé and today Nestlé has its ownoperations and products in America, England, India, Brazil, Australia, Pakistan, Hungary, France,Belgium, Italy, Spain and various other countries around the globe.3

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