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Co-located with:
FEATURING
Featuring 30+ CEOs and Industry luminaries
Prof. Tan Ser Kiat
Group CEO
Singhealth,SingaporeDr Tyrone Goh
Executive Director 
National HealthcareGroup, SingaporeBrent Phillips
International Administrator 
Mayo Clinic,USAKamaljeet Singh Gill
Chief Marketing Officer,Corporate Marketing (Global)
Parkway Group HealthcarePte Ltd, SingaporeDr Ayesha Abdullah
CEO
Dubai HealthcareCity, UAEDr Surapong Ambhanwong
Chief Medical &International BusinessOfficer 
Phyathai Hospitals Group,Thailand Vishal Bali
CEO
Wockhardt HospitalsGroup, IndiaDr Jorge CortesRodriguez
Medical Director 
Hospital Clinica Biblica,Costa Rica Anil Maini
President-CoporateStrategy 
 Apollo Hospitals Group,IndiaJosef Woodman
 Author 
Patients withoutBorders,USADr Jason Yap
Director of Marketing
,
Raffles Medical Group,SingaporeWu Ming Yen
CEO
Taiwan Task Force forMedical Travel,TaiwanNellie Yeo
Consultant,
 
JointCommission International(JCI)
&
Chief Quality Officer 
,
National HealthcareGroup, SingaporeDr Claudia Mika
President
Telemedicine for theMobile Society (TEMOS),GermanyDr Ming-Keng Toh
Head of Medical Services Asia
Medical ProtectionSociety, UKDr Steve Green
Director 
Trent Acceditation,UKRuben Toral
President
International Medical Travel Association, Thailand
&
Founder,
Mednet AsiaZahid Hamid
Managing Director 
Euromedical Tours,UKJohn Linss
CEO
Medicaview International,USAWouter Hoeberechts
CEO
Worldmed Assist,USADr Philipe Barrault
Group Managing Director  – Asia
International SOS,SingaporeSanjiv Malik
Secretary 
Health Media Centre,India
Bringing Together Key Decision Makers from the Entire Healthcare Travel Value Chain!
The global business platform for medical travelprofessionals to network and establish new partnerships
Travel Day
29 June 2009
Introduction to healthcare travel designedspecifically for travel agents, hotels andmedical spas
Health Insurance Conference
29 – 30 June 2009
ConsumerHealthcare Summit
28 June 2009
Healthcare Travel Exhibition
28 – 30 June 2009
Patrick Marsek
Managing Director 
Med Retreat, USAKenneth Mays
Director of Marketing
Bumrungrad International,Thailand
PLUS
attend the first
2009 InternationalMedical Travel Association StrategyMeeting.
To attend this meeting you mustbe a member so sign up today at
www.intlmta.org
+
30+
 
speakers from leading hospitals,clinics, government, accreditation bodiesand healthcare facilitators
+
10+
 
leading healthcare travel case studies
+
5
 
interactive panel discussions betweenkey players in the healthcare travel valuechain
+
2
 
dedicated streams on healthcaremarketing & patient care
+
2
 
interactive workshops on legal liabilitiesand healthcare marketing
+
1
 
dedicated healthcare travel exhibition
www.healthcaretravel-singapore.com
Supported by:Held in:Endorsing Associations:Official Partner:Media Partners:Organised by:Gold Sponsor:
MEDICINE
www.singaporemedicine.com
Silver Sponsor:Platinum Sponsor:
Hospital &Management
TM
Healthcare
International Marketing Partner:
 
   P   A   N   E   L   D   I   S   C   U   S   S   I   O   N
Conference Day One
|
Monday
|
29 June 2009
9.00Chairman’s Opening AddressRuben Toral
,
President
,
International Medical Travel Association
&
Founder 
,
Mednet Asia,Thailand9.10Global Outlook Of The Healthcare Travel Market
•
How has the healthcare travel scene developed in the last couple of years and what is the futureoutlook
•
Identifying the evolving healthcare travel routes and the drivers behind it
•
How will the current economic crisis impact global healthcare travel, particularly patients,healthcare providers and insurance providers?
Josef Woodman
,
 Author 
,
Patients without Borders, USA9.30Riding The Challenges Of The Healthcare Travel Opportunity: Perspectives Of A Provider
•
Myths & realities surrounding the current healthcare travel industry
•
Impact on healthcare providers
•
Future commercial and economic implications on hospitals, clinics and healthcare tourists
 Vishal Bali
,
CEO
,
Wockhardt Hospitals Group, India10.00
  Networking Coffee Break 
10.20Panel: Attracting International Patients With Low Cost & High Quality Healthcare
•
Identifying what employers, insurers and patients/ consumers seek in choosing a healthcareprovider
•
How can healthcare providers position themselves strategically to attract international patients
•
How do facilitators match patients with the right providers
•
Weaving a multinational provider network to cater to global patients
Panelists:Kamaljeet Singh Gill
,
Chief Marketing Officer 
,
Corporate Marketing (Global)
,
Parkway GroupHealthcare Pte Ltd, SingaporeJohn Linss
,
CEO
,
Medicaview International, USA
Senior Representative, Singapore Medicine
,
Singapore Tourism Board, Singapore
NEW FRONTIERS IN HEALTHCARE TRAVEL MARKETS
11.00Insight To Upcoming Medical Cities
•
 An overview of upcoming medical cities around the world and its impact on healthcare travel
•
 Analysing the blue print for a successful medical city
•
Leveraging on related market sectors: Hotels, Service, Travel, Tourism
Dr Fatma Abdullah
,
Senior Vice President
,
Dubai Healthcare City, UAE11.30Dental Tourism – An Evolving Market
•
 Assessing the booming market of dental tourism
•
What is the global market size and value
•
Popular destinations and why are they popular?
•
Including dental benefits in employee health plans
•
Main challenges and issues that dental travel patients face
Dr Oliver Hennedige
,
Secretary General
,
Asia Pacific Dental Federation, Singapore
POST OPERATIVE CARE
12.00Excellence In Post Operative Care And Rehabilitation Facilitation
Post operative care and follow-up care is an often neglected area although it is an essential ingredientin attaining full marks from healthcare travel patients. This will be a key consideration for patients whendeciding which hospital to choose. This session will address key areas in post operative and follow upcare including:
•
Ensuring continuation of care when the patient leaves the hospital
•
Forming alliances with overseas hospitals and networks
•
Connecting with aftercare facilities and rehabilitation resorts to continue post-op rehabilitationservices
•
Engaging family members or friends to support aftercare
Dr Jorge Cortes Rodriguez
,
Medical Director 
,
Hospital Clinica Biblica, Costa Rica
BENCHMARKING & ACCREDITATION
12.30Panel: Developments In Key Accreditation Systems And Their Implication On TheHealthcare Travel Industry
•
How are healthcare standards being raised to meet patient demands
•
Telemedicine for the Mobile Society (TEMOS) certification as an important assessment ofhealthcare service for medical tourists
•
Updates on new accreditation criteria for Joint Commission International (JCI), Trent and Accreditation Canada
•
The possibility of combining doctor
’
s accreditation with hospital accreditation
•
The fusion of alternative medicine and traditional eastern medicine with western medicine forimproved healthcare treatments and benefits for the patient
Panelists:Nellie Yeo
,
Consultant
,
Joint Commission International (JCI)
&
Chief Quality Officer 
,
NationalHealthcare Group, SingaporeDr Steve Green
,
Director 
,
Trent Accreditation, UKDr Claudia Mika
,
President
,
Telemedicine for the Mobile Society (TEMOS), Germany 
Senior Representative
,
Accreditation, Canada1.00
  Networking Lunch
2.00Chairman’s RemarksMahatma Davis,
CEO
, Arab Medicare, UAE
NEW TOOLS FOR SUCCESSFUL HEALTHCARE MARKETING CAMPAIGNS
2.10Promoting Physicians To Attract Local & Global Patients
Not all hospitals attract patients with their healthcare services. For certain treatments, the doctor'sexpertise or practice pulls in patients. In session, the speaker will discuss the following strategies:
•
How can hospitals leverage on physicians to pull in patients?
•
Utilizing doctor referral systems
•
Promoting your practice, e.g., Gynecology and Obstetrics, Fertility Treatments, Skin Treatments
 
Ruben Toral
,
President
, International Medical Travel Association
&
Founder 
,
Mednet Asia,Thailand
 ATTRACTING INTERNATIONAL PATIENTS
2.45Panel: Marketing Medical Travel Destinations
•
Research findings on standards of medical tourism destinations
•
Identifying upcoming medical cities and speciality in treatments
•
 Analysing future trends in healthcare travel
•
Developments in key cities to promote medical travel
Panelists:Dr Fatma Abdullah
,
Senior Vice President
,
Dubai Healthcare City, UAEWu Min Yen
,
CEO
,
Taiwan Task Force for Medical Travel, Taiwan
Senior Representative,
Singapore Medicine
,
Singapore Tourism Board, Singapore
Senior Representative
,
Ministry of Health, Philippines3.45
  Networking Coffee Break 
REACHING MEDICAL TOURISTS THROUGH NEW CHANNELS
4.15Riding On The New Online Marketing Platform
•
Realities of online marketing channels
•
How to leverage on online marketing channels to enhance healthcare communication
•
Trends in online relationships between doctors, hospitals and patients
Patrick Marsek
,
Managing Director 
,
Medretreat, USA4.45Effective Channel Marketing for Medical Travelers
The two primary patient groups that can be targeted for medical travel
–
the insured and the privatepay patients, have different motivations and needs. Strategies and tactics for engaging these differentgroups must be tuned for maximum relevance and results. A multi-channel approach is critical tosuccess. Learn what healthcare marketers should do to effectively drive patient awareness andconversion. Key areas to be addressed include:
•
Effective use of channels for B2C and B2B promotions and marketing
•
Using the syndication model for improved reach
•
High tech and low tech approaches to success
•
Case studies of effective strategic implementations
John Linss
,
CEO
,
Medicaview International, USA5.15The Evolution of Health 3.0 and its Impact on Healthcare Marketing Strategies
•
How has health 2.0 converged with Health 3.0
•
How is Health 3.0 transforming traditional healthcare business models?
•
Understanding consumers from the health 3.0 market
•
Maximising the potential of health 3.0
Mahatma Davis
,
CEO
,
Arab Medicare, UAE5.45
 Close of Day 1
2.00Chairman’s Remarks
 
Dr Philipe Barrault,
Group Medical Director-Asia
,
International SOS
PATIENT SAFETY & QUALITY EXCELLENCE
2.10Best Practice in Patient Safety & Quality Care – An Insight to the Singapore Experience
•
Importance of patient safety and quality care for healthcare travel patients
•
The right recipe for patient safety and quality care
•
Patient safety strategies and policies at National Healthcare Group
Dr Tyrone Goh
,
Executive Director 
,
National Healthcare Group, Singapore
 ACCREDITATION & INTERNATIONAL BENCHMARKING
2.45Updates on Criteria for Joint Commission International (JCI) Accreditation
•
How are hospitals being assessed for accreditation?
•
What new criteria have been put in place to raise standards in healthcare
•
Statistics on number of hospitals gaining accreditation
Nellie Yeo
,
Consultant,
Joint Commission International (JCI)
& Chief Quality Officer 
,
NationalHealthcare Group, Singapore
TELEMEDICINE & POST OPERATIVE CARE
3.15Leveraging On Telemedicine Technologies To Enhance Post Operative Care
•
Impact of telemedicine on post operative care
•
Challenges associated with providing post operative care through telemedicine technology
•
How can healthcare tourists benefit from telemedicine technology?
•
Will telemedicine hinder or compliment the healthcare travel industry?
Dr Claudia Mika
,
President
,
Telemedicine for the Mobile Society (TEMOS), Germany3.45
  Networking Coffee Break 
4.15Panel: Improving Patient Safety, Service Quality And Standards
•
Common quality issues faced by hospitals
•
How are leading hospitals tackling these challenges and improving their standards
•
Key clinical quality & safety indicators
•
Infusing the importance of quality and service into the entire hospital
Panelists:Dr Teoh Ming Keng
,
Head of Medical Services Asia
,
Medical Protection Society, UKDr Tyrone Goh
,
Executive Director 
,
National Healthcare Group, SingaporeNellie Yeo
,
Consultant,
Joint Commission International (JCI)
& Chief Quality Officer 
,
NationalHealthcare Group, Singapore5.15
 Close of Day 1
CHOOSE FROM 2 PARALLEL BREAKOUT TRACKS
STREAM B:PATIENT CARE & SERVICE QUALITY STREAM A:HEALTHCARE MARKETING
REGISTER TODAY!Tel:(65) 6514 3180Fax back to:(65) 6733 5087Email:register@ibcasia.com.sg
   P   A   N   E   L   D   I   S   C   U   S   S   I   O   N   P   A   N   E   L   D   I   S   C   U   S   S   I   O   N   P   A   N   E   L   D   I   S   C   U   S   S   I   O   N
 
   P   A   N   E   L   D   I   S   C   U   S   S   I   O   N
Conference Day Two
|
Tuesday
|
30 June 2009
REGISTER TODAY!Tel:(65) 6514 3180Fax back to:(65) 6733 5087Email:register@ibcasia.com.sg
9.00Chairman’s Opening RemarksRuben Toral
,
President
, International Medical Travel Association
&
Founder 
,
Mednet Asia,Thailand9.10Preparing For The Future Of Healthcare Travel: Singapore’s Perspective
•
Understanding the future of healthcare travel
•
 Analysing the changing needs of the new healthcare tourists
•
What kind of challenges will healthcare providers face in the future in relation to healthcare travel
•
Evolving healthcare travel models
•
How should hospitals prepare for future healthcare travel trends & challenges
Prof Tan Ser Kiat
,
 
Group CEO
,
Singhealth Group, Singapore
HEALTHCARE MARKETING & BRANDING BEST PRACTICE
9.45Case Study On The Mayo Clinicís Award-winning Brand Strategy
•
Learnings from successful brand strategies of the Mayo Clinic
•
Revamping the marketing model of healthcare providers
•
Case studies on successful medical brands
Brent R Philips
,
International Administrator 
,
Mayo Clinic, USA10.15
  Networking Coffee Break 
STRATEGIC PARTNERSHIPS IN THE HEALTHCARE VALUE CHAIN
10.45 An Insight into the Swiss Re and Worldmed Assist Healthcare Travel FacilitationPartnership
•
Key considerations in forming alliances with the healthcare buyers
•
 Analyzing the partnership chain (including healthcare providers and end users)
•
Understanding the intricacies in deciding on the most appropriate healthcare travel treatment
•
How can employers and health insurers as well as facilitators leverage on healthcare travel forcost efficiency?
•
Coordination of medical care for the traveling patient
•
Ensuring strict standards to ensure safety and protection against malpractice
Wouter Hoeberechts
,
CEO
,
Worldmed Assist, USA11.15Process Integration: Bringing Together the Healthcare Travel Stakeholders
In this session, learn about the intricacies in the process integration of the various healthcare travelstakeholders, namely Providers, Spas, Facilitators and Hotels. Hear case studies on healthcare travelpatient expectations and how all healthcare travel stakeholders met them by working together.
Zahid Hamid
,
Managing Director 
,
Euromedical Tours, UK11.45Partnership Panel: Banding Healthcare Travel Providers, Tourism Boards, Medical Spas,Hotels and Medical Tour Facilitators Together to Provide Top Quality Medical Treatments
•
How can healthcare travel providers, medical spa operators, hotels, tour facilitators and agencieswork together to provide a seamless experience for the international patient?
•
What are some current partnership models and how can they be further developed?
•
What other industries can form partnerships with these providers
Panelists:John Linss
,
Managing Director 
,
Medicareview International, USAZahid Hamid
,
Managing Director 
,
Euromedical Tours, UK Anil Maini
,
President – Corporate Strategy 
,
Apollo Hospitals Group, India
Senior Representative,
Singapore Medicine
,
Singapore Tourism Board, Singapore
 AVOIDING LEGAL PITFALLS IN HEALTHCARE TRAVEL
12.30Dealing with Malpractice and Liabilities: Protection Strategies for the Providers
•
 Avoiding legal pitfalls in medical tourism
•
Understanding the consequences of malpractice and healthcare travel associated liabilities
•
What can insurers and healthcare service providers do to protect themselves
•
Case law on malpractice around Asia
•
Recourse for malpractice
Dr Ming-Keng Toh
,
Head of Medical Services Asia
,
Medical Protection Society, UK1.00
  Networking lunch
CHOOSE FROM 2 PARALLEL BREAKOUT TRACKS
STREAM A:HEALTHCARE MARKETINGSTREAM B:PATIENT CARE & SERVICE QUALITY 
2.00Chairman’s RemarksDr Philipe
 
Barrault
,
Group Medical Director-Asia
,
International SOS
FACILITATING HEALTHCARE TRAVEL PATIENTS
2.10Developing and Managing International Patient Centres (IPCs)
•
How can IPCs help facilitate a seamless experience for the international patient
•
Fulfilling key requirements of a traveling patient
•
Guideline to developing IPCs
•
Improving processes and operations within the IPC
Kamaljeet Singh Gill
,
Chief Marketing Officer 
,
 
Corporate Marketing (Global)
,
Parkway GroupHealthcare Pte Ltd, Singapore2.45Effective International Preferred Provider Organization (IPPO) Strategies
IPPOs are emerging as an opportunity for employers to reduce their exposure to high cost proceduresthat contribute the bulk of their medical costs by connecting to international healthcare providers.There are a number of components important to the successful implementation of an IPPO from boththe employer and provider perspective. This session will address the considerations and opportunitiesavailable to drive high value for all parties in an interactive environment. Key areas to be addressedinclude:
•
Establishing an effective IPPO approach
•
International providers: what you need to know
•
Employers: what you need to know
•
 Aggregating diverse program components
•
Understanding price transparency
•
Technology considerations
•
Defining a roadmap for implementation
John Linss
,
CEO
,
Medicaview International, USA
HEALTHCARE TRAVEL COORDINATION
3.15Integration of Care for International Patients
•
Capacity planning for International Healthcare Patients
•
Smooth transition of care from tertiary to secondary care centres
•
How care coordinators play an integral part in facilitating smooth transitions for the healthcaretravel patient
Dr Surapong Ambhanwang
,
Chief Medical & International Business Officer 
,
Phyathai HospitalsGroup, Thailand3.45
 Networking Coffee Break 
4.15Moving Patients Across Borders
•
Ensuring patient safety when moving patients across borders
•
Providing efficient pre & post operative care for healthcare travel patients
Dr Philipe Barrault
,
Group Medical Director-Asia
,
International SOS
HEALTHCARE RESOURCE MANAGEMENT
4.45Tackling Manpower Shortage in the Healthcare Sector
•
Understanding root cause for manpower shortage
•
Staff retention policies
•
 Alternative job scope arrangements
•
Managing with existing talent
5.15
 Chairman’s Closing and End of Conference
 A MUST-ATTEND industry gathering for the medical tourism profession. Gather your colleagues today and join your industrypeers at the Healthcare Travel Congress 2009. Call us now on
+65 6514 3180
or visit
www.healthcaretravel-singapore.com
for more information. Early bird promotion ends this 24th April
–
Secure your seat today to avoid disappointment.
   P   A   N   E   L   D   I   S   C   U   S   S   I   O   N
2.00Chairman’s RemarksMahatma Davis,
CEO
, Arab Medicare, UAE
MEASURING THE SUCCESS OF YOUR MARKETING CAMPAIGN
2.10 Analyzing the ROI of Your Healthcare Marketing Plans
•
Determining and qualifying KPIs for a marketing plan
•
Measuring techniques and tools
•
Studying the value of returns and how to make your business grow
Sanjiv Malik
,
Secretary 
,
Health Media Centre, India2.45Case Study on Apollo Hospital: Building Customer Loyalty and Improving Patient Retention
•
 Applying and developing the 5 star service in your hospital
•
Improving patient confidence through accreditation, doctors, nurses and postoperative care
•
Expanding your customer base through patient delight
•
Strategies to improve patient confidence which in turn increases retention
•
Integrating expertise, quality and service for the ultimate patient experience
•
Understanding how culture influences selection of destination and how consumers choose Doctorsand related healthcare services
 Anil Maini
,
President – Corporate Strategy 
,
Apollo Hospitals Group, India
HEALTHCARE GLOBALISATION
3.15Serving Multinational Patients: Raffles Medical Group Case Study
•
Why is
“
Multinationalising
”
the key to better medical tourism?
•
Understanding the branding mix for your hospital and reaching out to international patients
•
Establishing an International Brand name for Healthcare to attract foreign patients
•
De-mystifying the future of
“
Multinational Hospitals
”
Jason Yap
,
Director of Marketing
,
Raffles Medical Group, Singapore
 3.45 Networking Coffee Break 
4.15Panel: How can Healthcare Providers Position Themselves as Leading Providers to AttractInternational Patients?
•
 Analysis on unique healthcare travel expectations of patients from:~America~Europe~Middle East~Asia
•
How are hospitals meeting these expectations?
•
Tackling cross cultural challenges
•
Managing cross border finance issues
Panelists: Anil Maini
,
President – Corporate Strategy 
,
Apollo Hospitals, IndiaKamaljeet Singh Gill
,
Chief Marketing Officer 
,
 
Corporate Marketing (Global)
,
Parkway GroupHealthcare Pte Ltd, SingaporeBrent Phillips
,
International Administrator 
,
Mayo Clinic, USADr Surapong Ambhanwang
,
Chief Medical & International Business Officer 
,
Phyathai HospitalsGroup, ThailandKenneth Mays
,
Director of Marketing
,
Bumrungrad International, Thailand5.15
 Chairman’s Closing and End of Conference
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