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Business Planning AND Marketing Strategy

Business Planning AND Marketing Strategy

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Published by takshi
GIVES U AN INSIGHT ON THE MARKETING STRATEGY TYPES
GIVES U AN INSIGHT ON THE MARKETING STRATEGY TYPES

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Published by: takshi on Apr 21, 2009
Copyright:Attribution Non-commercial

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05/10/2010

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BUSINESS PLANNINGBUSINESS PLANNINGMARKETING STRATEGY MARKETING STRATEGY 
THE
ELEMENTS OF A COMPLETEMARKETING STRATEGY
SUBMITTED BY :TAKSHILILARAMANI
 
OBJECTIVES
CUSTOMER TARGET (S)
COMPETITOR TARGET(S)
CORE STRATEGY
IMPLEMENTATION: MARKETING MIX
PRICE, COMMUNICATION, PRODUCT POLICY
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIP MANAGEMENT
BUSINESS PLANNINGBUSINESS PLANNING
 
EMBROYNIC STAGE -- SOCIO-ECONOMICCONSIDERATIONS, INFRASTRUCTURE,MARKETING.
PRE-MATURE – PRODUCTION, ECONOMIC & TECHNOLOGICAL.
MATURE – CONSUMER AWARENESS ,COMPETITION, PRODUCT SHIFTS, MARKETSURVEYS
AGING – NEW PRODUCTS, TECHNOLOGY
BUSINESS FIRM GROWTHBUSINESS FIRM GROWTHCYCLECYCLE

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