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The authors guideto social media
J
m
by
&
Jacob MorganJosh “Shua” Peters
If you’re reading this then you most likelywant to understand social media and how toget involved. In fact, if you’re reading thisyou are probably one step ahead of the game.This ebook is designed to provide you withsome information about social media andto explain how to use some of the tools and platforms out there to build relationships andcreate an online presence.
Publishers, Agents, and other professionals utilize social media everyday toconnect to customers, fans, and like minded individuals. It can be utilized toenhance the creative process by engaging others in conversation and create arich experience for fans when they are engaged. Now that you're aware of whois using social media, let's move on to what social media is.According to Netpop Research, 76% of all U.S. broadband users actively con-tribute to social media in some way. 29% contribute regularly to social net-working sites. That equates to about 40,000,000 Americans that are using someform of social media.
The Landscape
Per the Wave 3 Universal McCann report:
346 million read blogs/weblogs
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321 million Read personal blogs/weblogs
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184 million started a blog or weblog
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Blog Reading has risen 66% on a global scale in a year
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60.3 million Americans have read a blog
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36% of consumers think more positively about companies with blogs
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32% of consumers trust bloggers opinions on products and services
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160 million subscribed to an RSS Feed
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Social Networking has an estimated 272 million users
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307 million visit a friends social network page
•272millionmanageaproleonasocialnetwork •
43% of online consumers belong to a social network
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74% of social network users message friends as part of their daily routine
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