• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
http://fundubytes.blogspot.com/2009/04/first-cricket-game-on-youtube-social.htmlTuesday, April 21, 2009
First Cricket Game on YouTube –A social mediaexperiment to find the feasibility of TV like Advertisingmodel for YouTube
 Ahem… finally investing 10 days -staying back after office hours, including 2sleepless nights, messing up with 96 videos, the first playable Cricket game on Youtube is ready for beta release.
How to play?
1. It’s a game of 2 overs. You need to score your maximum runs.2. When a ball is delivered, it pauses for a while and gives you an option to click on buttons labeled –A,B C, D…3. You click a button and guess your hit. Add the hits manually to your total scoreand remember it.4. At the end of each hit, it displays a button and clicking on it takes you to thenext ball.5. At the end of 2nd over, you can share your score by writing it in the videoitself.
Since the game is based on streaming of YouTube videos, you might find the UI a bit glitchy.
 
Now, apart from the game, the real motive behind this personal project was tofind the
feasibility of a TV-like advertising model where multipleadvertisers can bid for time slots within youtube videos
.Currently YouTube offers the following advertising options:-1. Create your own brand channel2. Sponsor a brand channel3. Participatory video Ads that are shown on homepage4. Contextual Google Ads and banner AdsWhile watching a YouTube video, the full attention is within the dimensions of thevideo player which need to be leveraged by giving advertisers a TV like platformto buy time slots within a YouTube video and unlike TV, viewer can interact withthe Ad and ROI can be correlated directly with the video views.I shared the same hypothesis to Shishir Mehrotra, Director of YouTubemonetization to find the feasibility of following advertising options using YouTube Annotations feature:-1. Advertisers can buy time slots for FOURS and SIXES. You can find “
Your Ad Here 
” links. It let you compose a message where advertisers caninquire for atime slot. e.g. Castrol can bid for the FOURS as it is a four-stroke engine oil (justfor demo purpose)2. A secret link can be shared with the advertisers, which will enable them towrite their copy, brand name right on the video on the exact timeline.3. After 1st over there is a drink break and advertisers can buy that space to playa video ad (maximum 10 sec).
Note: current YouTube policies do not allow any commercial activity of your videos. Thus, the pointers mentioned above are just a proof of concept. But,YouTube partner channels can join the project.
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...