For each o the past several years, many tech industrypundits have proudly proclaimed that the upcoming yearwill be “the year o mobile.” And while it may be true thatmobile is continually becoming more important to thedigital landscape, the industry is only now undergoing itsmost signicant changes.This report examines the mobile and connected devicelandscape with a ocus on the U.S. market but includeshighlights rom several other markets: the UK, France,Germany, Spain, Italy, Canada and Japan.
This report is based on a combination o sources in the comScore Mobile suiteo products, including comScore MobiLens
, comScore TabLens
, comScoreMobile Metrix
and comScore Device Essentials™. The report also includes datarom comScore Media Metrix
Multi-Platorm (Beta). Smartphones are denedthroughout the report as mobile phones that use the Google Android, Apple iOS,BlackBerry, Windows Phone and other similar platorms.
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