Mark Penn: The Guru of Small Things, New York Times Magazine (2000)

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04/22/2009

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Mark Penn is more than a high-powered Democratic pollster: his data helped transform the Clinton presidency into a service provider for various nic... (More) Mark Penn is more than a high-powered Democratic pollster: his data helped transform the Clinton presidency into a service provider for various niche voters. Now he's thinly slicing New Yorkers to get Hillary to the Senate. (Less)