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Bacardi Brand Analysis

Bacardi Brand Analysis

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Published by: srinirao4659 on Apr 22, 2009
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05/11/2014

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Individual Brand AnalysisSrinivas RaoMarch 30, 2009
 
BACARDI SWOT ANALYSIS
Strengths
Strong brand recognition
Multiple Product Lines
Distribution Channels
Opportunities
Non-alcoholic Bacardi BrandedBeverages
Bacardi Branded Food ItemsWeaknesses
Heavily driven by consumerpreference
Difficult to predict tastes/ preferences
Only associated with Rum
 Threats
Intense competition
Limited Brand Loyalty
Strict Advertising Regulations
 
 AGENDA 
SWOT 
DEMOGRAPHICS
PSYCOGRAPHICS/CHARACTER PROFILES
MODELS FOR MOLDING ATTITUDE
Q&A 

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