• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Individual Brand AnalysisSrinivas RaoMarch 30, 2009
 
BACARDI SWOT ANALYSIS
Strengths
•
Strong brand recognition
•
Multiple Product Lines
•
Distribution Channels
Opportunities
•
Non-alcoholic Bacardi BrandedBeverages
•
Bacardi Branded Food ItemsWeaknesses
•
Heavily driven by consumerpreference
•
Difficult to predict tastes/ preferences
•
Only associated with Rum
 Threats
•
Intense competition
•
Limited Brand Loyalty
•
Strict Advertising Regulations
 
 AGENDA 
•
SWOT 
•
DEMOGRAPHICS
•
PSYCOGRAPHICS/CHARACTER PROFILES
•
MODELS FOR MOLDING ATTITUDE
•
Q&A 
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...