necessary to develop an enlightened and cultured Social Media program that couldpotentially humanize the brand and foster relationships and engender emissaries tocarry goodwill across the social web.
You + Me + Mutual Value = <3
People aren’t lured into relationships simply because you cast the bait to reel them into aconversation.Sincerity extends beyond the mere act of creating a profile on Twitter or forming a fanpage on Facebook or a group on LinkedIn. The dual definition of transparency servesvery different forms of both genuine and hollow separated by intent and impression.Relationships are measured in the value, action, and sentiment that others take awayfrom each conversation. Talking “at” or responding without merit, intelligence, or qualitygrossly underestimates the people you’re hoping to befriend and influence.If participation were this simple, then perhaps everyone would excel as a Social Media“expert.”It’s the difference between community and a halfway house; one will flourish, while theother will shelter transients, never building a thriving citizenry.Identifying connected communities and observing the themes and culture of eachprovide entrée into the personification necessary to foster a genuine and equalecosystem for dialogue.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis