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The Conversation Prism v2.0
By Brian Solis, blogger at  PR 2.0  and principal of FutureWorksPR, Co- Author Putting the Public Back in Public Relationsand Now Is Gone
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The Conversation Prism debuted in August 2008 to provide a visual representation of  the true expansiveness of the Social Web and the conversations that define it. In thisshort time span, over one million people have crossed its path.When Jesse Thomas of JESS3 and I initially mapped “the conversation,” we recognizedthat the act of categorizing social networks within a visually rich graphic would bemomentary at best, demanding endless iterations in order to accurately documentevolving and shifting online conversations as well as the communities that promotethem.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
My goal was to observe, analyze, dissect, and present the dynamics of conversations,how and where they transpired.We’re proud to introduce version 2.0 of The Conversation Prism. We’re also excited torelease a version that traverses the online realm into the real world with the release of afull color 18” x 24” poster to prominently display in the workplace, classroom, homeoffice, or at events. Please visit www.theconversationprism.com for details, embedcodes, and additional insights.What follows is a detailed mission statement and instructional guide to help yousuccessfully endeavor into the social world of online communication and relationshipsbuilding.
The Eloquence of the Conversation Prism and Social Science
The inspiration for its inception derived from a consistent observation of top-downmethodologies and practices of brands, professional and personal, employed to create apresence on the social Web. Simply stated, brands focused on building presences in themost popular communities without regard to how they would attract inhabitants andultimately interact, let alone whether or not their core ambassadors were present.The Conversation Prism suggested a reversal in this approach, instead inspiring abottom-up strategy that promoted social research, mapping, and ethnography. Thisinceptive sociological fieldwork would change everything and provide the insight
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
necessary to develop an enlightened and cultured Social Media program that couldpotentially humanize the brand and foster relationships and engender emissaries tocarry goodwill across the social web.
 You + Me + Mutual Value = <3
People aren’t lured into relationships simply because you cast the bait to reel them into aconversation.Sincerity extends beyond the mere act of creating a profile on Twitter or forming a fanpage on Facebook or a group on LinkedIn. The dual definition of transparency servesvery different forms of both genuine and hollow separated by intent and impression.Relationships are measured in the value, action, and sentiment that others take awayfrom each conversation. Talking “at” or responding without merit, intelligence, or qualitygrossly underestimates the people you’re hoping to befriend and influence.If participation were this simple, then perhaps everyone would excel as a Social Media“expert.”It’s the difference between community and a halfway house; one will flourish, while theother will shelter transients, never building a thriving citizenry.Identifying connected communities and observing the themes and culture of eachprovide entrée into the personification necessary to foster a genuine and equalecosystem for dialogue.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
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reply04 / 22 / 2009
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