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Facebook Non Profit Best Practices Guide

Facebook Non Profit Best Practices Guide

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Published by Dragos Nicolaescu
Facebook Non Profit Best Practices Guide
Facebook Non Profit Best Practices Guide

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Published by: Dragos Nicolaescu on Jun 03, 2013
Copyright:Attribution Non-commercial

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06/03/2013

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Facebook Pages or Causes and Nonprofts | 1
 
Building your presencewith Facebook Pages: 
A guide or causes and nonprofts
This guide is designed to help nonproft organizations make the most oFacebook Pages and Instagram to tell their stories and build deep, lastingconnections with their supporters.
 
Facebook Pages or Causes and Nonprofts | 2
This guide is designed to give you the tools you need to set yourstrategy or your Page and/or Instagram account, build and growyour audience, and optimize your message using Insights.Your community is waiting. Let's get started!
Best Practices or Facebook Pages
Facebook Pages help causes and nonproft groups start a conversation and oster a meaninguldialogue to engage supporters and inspire advocacy. Instagram can help nonprofts communicate astory and share beautiul images rom the feld.More than a billion people are already on Facebook sharing the things that they care about with eachother every day. When you build a Page, you can:
Tell your story
in your own unique voice
Share rich content
including photos, video, and links
Create a dialogue
through posts and tools that allowpeople to share and engage with yourmessage
Ampliy your impact
when your supporters and followersshare your content with their friends
Measure and optimize
Measure & Optimize your message byusing Pages Insights to understandyour audience
Measure and refneResourcesGrow youraudienceBuild yourFacebook PageShare your storywith InstagramIntro toFacebook Pages
 
Facebook Pages or Causes and Nonprofts | 3
The elements that establish your identity
 Add a compelling profle picture and cover photo that highlight your causeand mission. These will draw attention to your Page and can help peopleeasily identiy with you when they see updates in Newseed.
Profle photoCover Photo
The way you tell your story: Timeline
Share photos and videos and ask questions to build a personal relationship withsupporters.
QuestionsTimeline
The way people connect with you and ampliy your story: Likebutton, “Like, Comment, Share” within posts
When people Like your Page, their riends see this action in Newseed and can alsoconnect to your Page. They can also like, comment, and share your posts.
Like buttonLike, Comment, Share within posts
The way you administer your Page:Managing permissions, assigning admins,insights
Control access to your Page, update relevant settings,and access helpul resources within the Admin panel.
InsightsManage permissions & adminstrators
Take advantage o key Page eatures
Take a moment to get acquainted with the eatures o your new Facebook Page. Pages are designed tomake it easy or your cause to establish a rich authentic identity, tell your unique story, and connectwith your supporters. The Admin Panel makes it easy or you to manage and optimize your Page andInsights helps you measure impact eectively.
Measure and refneResourcesGrow youraudienceBuild yourFacebook PageShare your storywith InstagramIntro toFacebook Pages

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