Ms. Jennifer C.

Morgan

President/CEO/Founder

Enchanted Wedding Ministries LLC

Contact Information:

734-544-1447

Hischosenone09@gmail.com
 I. Executive Summary

Enchanted Wedding Ministries LLC is a full service bridal consulting/wedding planning company that
specializes in the fulfillment of brides’ dreams for the most beautiful, romantic day of their lives-their
wedding day. President/CEO/Founder/Owner, Ms. Jennifer C. Morgan, is the mastermind behind the dream,
conception and birth of this company. As a professional bridal consultant, she debuted in the wedding
industry with award-winning experience at one of the nation’s highly recognized bridal shops. As a student of
the American Academy of Wedding Professionals and a bridal show representative for a major wedding
company, she continues to educate herself in her field of expertise. Her dedication, passion and commitment
to her dream speak for itself through her relentless development of this business. Needless to say, she is a
well-qualified and experienced to share her expertise, credentials, knowledge and passion with brides all
across the state of Michigan.

Enchanted Wedding Ministries LLC can be recognized for our services. We exclusively offer services for
the engaged and married. We provides an array of services for our clients, geared towards the
consulting/advising, planning and execution of weddings, maintaining the romance and healthiness for a
successful marriage, and the spirituality aspect of pre-marital counseling and life-long marriage counseling.
Specifically, we offer day of coordination services to full service consultation. Furthermore, the company
holds a high standard of excellence, integrity and elegance that can be expressed in the intricate process of
development, planning and orchestration of a wedding. We believe in helping our brides achieve success not
just on their wedding day but in their marriage, respectively.

Enchanted Wedding Ministries LLC has entered into the wedding industry on a solid potential to be very
prosperous and successful. According to the Wedding Report, there is an estimated 2.2 million weddings
expected to take place this year alone and an estimated 2.3 million weddings by 2014. Because of this
massive growth explosion, our company has great expansion potential.

In order to take advantage of this growth, we have to target our market. Our potential clients are brides
between the ages of 18-35, residing in the Metro Detroit and the Ann Arbor area, to start. It is our goal, to
take this company all across the country in cities such as New York, Philadelphia and Houston, to capitalize
our growth. We will be able to be accomplish this by our constant professional development, customer base
and most importantly, our intensive exclusive internship program, training women to become CEOs of our
offices, leading Enchanted Wedding Ministries LLC to financial success!
II. General Company Description

Don't just dream about your wedding, materialize your dream wedding!

Enchanted Wedding Ministries LLC is a start-up bridal consulting/wedding planning company that
specializes in passion, purpose and precision in the enchantment of weddings.

Passion. Purpose. Precision.

The Business Philosophy

We are a full service consultation company that’s available from the time of engagement to the
honeymoon, according to the bride's needs. We are dedicated and committed to helping our clients to create
vision, accomplish dreams and fulfill destiny for the most enchanted, romantic and beautiful day of their
lives-their wedding. Enchanted Wedding Ministries LLC is not just another wedding planning/bridal
consulting company. We stand for Passion. Purpose. Precision. We have an intense passion for the
uniqueness, elegance and the creativity of a wedding. We are captivated by the enterprise of love that is
celebrated at a wedding. We thrive on creating the ambiance, enchanting creativity and romancing the
planning process.

Furthermore, our purpose speaks for itself. We believe that our purpose exists in helping others to
accomplish their dreams and greatness, leaving an imprint in our clients' lives, not just in their weddings. We
are designed to help our clients to create the wedding of their dreams and get the best value for their dollar.
We believe that our God-given talents and gifts, coupled with our desire to help others succeed and to leave a
legacy with millions of people, will make a huge difference in the community and in the world. Lastly, we
plan, coordinate and execute our weddings in a very precise, timely and organized manner. We are
meticulous and detail-oriented, being careful to plan our clients' weddings with the utmost attention to detail.
We believe that the beauty and elegance of a wedding are found in the personalization and details of the
wedding.

The Enchanted Difference

 Not only are we working to fulfill our client's dreams, we are also focused and concerned about what
happens after "I Do" and the honeymoon. We are concerned about the success of the couple's marriage as
well. Marriage is ministry within itself. When two people come together in a sacred union, they are one body
now. They must be able to cater to each other's needs and wants, continue to cultivate a loving relationship
and share values and beliefs. We have a division of our company, Enchanted Romance, where we will
personally helping our clients to maintain a health, loving and prosperous marriage. We have pre-marital
counseling and marriage counseling, using the word of God and practical techniques.

Just as the story of the Good Samaritan who helped and took care of a certain man in Jericho who was
wounded and left for dead, we are dedicated and committed to helping our clients, even if they may be of a
different race, ethnicity, creed or background than us. We are giving God the honor and the glory because this
is what His Son did for His people.

Furthermore, the most important part of our mission and purpose is to minister the gospel of Jesus
Christ to all. After everything is said and done, what have we really accomplished if our purpose is only to
help our clients create the wedding of their dreams, build wealth and have everything that we ever dreamed
of? Matthew 16:26 states, "For what profit is it to a man if he gains the whole world and lose his own soul?
Or what will a man give in exchange for his soul?" We are concerned about our clients' salvation and their
standing with God. We accomplish our goal of ministry through our creativity, personality and character.
Matthew 5:16 says, Let your light so shine before men so that they may see your good works and glorify
your Father in Heaven. We have a ministry mission because I really have a heart for people. My ministry is in
my life itself, how I live, think, act and carry myself. We are the Bible made flesh that people can read, when
some wont read the word of God. My ministry is through servant hood, serving our brides and catering to
their need. If we can help our client to have the most beautiful and romantic wedding, then I know that our
purpose is not vain.

Finally, we believe that money is just a by-product of the service that we provide. If we focus on
meeting a need, fulfilling a dream or goal and serve our clients, then the money will come. Galatians 6:7
states, "Don't be deceived, God is not mocked, for whatever a man sows, that he will also reap." We want to
share our passion, gift and experience with the world. We also would like to let them know that someone
cares about their heart and their spirituality.

An Enchanted Vision

The Company's Goals

Looking into the future one year from our potential launch date, August 8, 2009, we see the company,
having helped 50 couples to realize their dreams for their weddings, 25 couples to have success in their
marriage and succeeding financially, making at least $65,000/year. We plan to plant, "The Enchanted
Headquarters" in the heart of downtown Ann Arbor, MI. Taking a peek at the future in next five years, we
plan to begin hiring a staff to include an executive assistant who can assist the enchanted extraordinaire in her
personal as well as business endeavors, a webmaster and receptionist. Then we plan to develop an internship
program, where we can have individuals who have for have a heart for people, passion for weddings and a
strong entrepreneurial mindset to assist in the enchanted process of planning, consulting and execution of a
wedding. These interns will be under the leadership of our president, where they will receive exclusive
training, Enchanted Boot Camp, on how to succeed at wedding planning and later, succeeding in business,
eventually, becoming the CEOs of the satellite offices all over the country. This will lead Enchanted Wedding
Ministries LLC to a multi-million dollar company, gaining Fortune 500 company status, and a spot on the
Forbes list. In addition to our business goals, we plan to win a lot of souls to Christ and help our clients
achieve personal and spiritual greatness.

The Booming, Prosperous Wedding Industry

As a whole, the wedding industry is definitely growing in spite on the economy. There are reported
approximately 2.2 million weddings expected to take place in the United States for this year alone. According
to The Wedding Report, this number will be soaring steadily to 2.3 million by 2014. There is definitely a lot
of potential in this industry. The average cost of a wedding is soaring to $28,000. Interestingly, there is
around $40 billion spent on weddings, each year. This year alone, there is an estimated $57 billion spent on
weddings, according to the industry's market value.

Going under the surface, there is a great demand for wedding planners and bridal consultants. Since
brides are spending huge amounts of income, there must be advice and consulting given on how to spend
those dollars, getting the best value for their hard-earned dollars. Also, a lot of brides are often busy with
their careers and don't have the time needed to plan the one of the most important days of their life-their
wedding day. Or many would enlist of the help of bridal consultants just because of the wealth of
information, etiquette tips, resources and vendor referrals that they provide because of their diligent and
knowledgeable research and experience. According to the Wedding Report, there is an average spending of
full service consultation of $1, 816 and is expected to increase drastically to $2,000 by 2014. More
importantly, there is an estimated $684 million dollars market value for full service consultation.

Enchanted Wedding Ministries LLC will be poised to handle the soaring growth of this industry by
first and foremost, consistently and persistently updating our reservoir of information in our minds about all
things weddings. We will be constantly attending seminars, workshops and conferences both locally and
nationally, to further engage ourselves in our area of expertise. Then incorporating what we learn into our
services, being able to better serve our clients and provide them with our knowledge, wisdom and experience.
Additionally, we will be always be promoting our business through social and business networking at various
events. We will also be increasing the awareness of our services by effective marketing on the internet, trade
publications such as Premier Bride and in the community, locally and nationally. We will expand our market
to the national network, having offices in the cities that naturally soar in the wedding industry such as
Orlando, New York and Los Angeles. For it is our intention and goal to build our small business to a big
business, employing hundreds of individuals just like us and develop franchises. As explained earlier, we
want to share our passion with the world and brides and grooms deserve to have bridal consultants and
wedding planners who not care about their wedding, but their success in marriage and their standing with
God.

Enchanted Marketing

Enchanted Wedding Ministries LLC propagates our services to a target market of couples from the
ages of 18-35, who are either engaged, seriously considering engagement, or married. We use various
resources to market our services from the internet to local publications to trade and bridal shows to social
networking.
An Enchanted Vision meets a Ministry Mission

History of Business and Background Experience and Our Strengths

President/CEO/Founder, Jennifer Morgan, is the mastermind behind the dream, conception and birth
of this company. Affectionately and professionally known as "The Enchanted Extraordinaire," she brings a
lot of her character, personality and professional background to our new business venture. To start, she
attended Bowling Green State University from 2004 to 2008, earned her bachelor's degree in fine arts and
performance studies. During her tenure at BGSU, she participated in various leadership, personal
development and extra-curricular activities that catapulted to find her true calling in event planning and
helping others to succeed. She led her peers to academic excellence and personal achievement in a minority
mentoring program called S.M.A.R.T. (Students Mentoring Aiding Retaining and Teaching). She also
founded a minority book award, called "A Gift for a Lifetime S.M.A.R.T. Book Award for S.M.A.R.T.
Mentees." Additionally, she helped and tutored students to excel in mathematics and writing. She always
loves to help others succeed and achieve greatness. She loves to teach and mentor others, later; she found out
that this was her calling. In late 2007, she discovered and unfolded her passion for weddings while working
for a major retail chain.

After contemplating on some events that happened in early years in high school, she came to the
conclusion that all these events, experience at BGSU and her passion and purpose culminated to the intense
desire to own her own wedding planning and bridal consulting firm. So she set out to learn everything that
she could about all things bridal. She has an extensive background in event planning and a debuting and
award winning experience in the wedding industry. She desires to expose herself to the world of weddings.
She is currently enrolled in the American Academy of Wedding Professionals (AAWP), taught by America's
premier planner, Deborah McCoy, to become a certified professional bridal consultant. Additionally, she
worked for one of the nationally recognized bridal shop chains in the country as a wedding consultant at
David’s Bridal. Currently, she is a bridal show representative for WedAlert Corporation. Not only that, she
has applied for an internship position for a local wedding planning company, where she may be a event
planning assistant, increasing her expertise in her field. Some of the strengths that she possesses that will help
carry this company to spiritual, personal and financial victory are a willingness to learn persistently and
consistently about the industry and business, the tenacity to accomplish her dreams, her leadership skills, her
utmost intense passion for weddings, her desire to help others succeed, her experience in the industry, her
ability to be creative and organized and most importantly, her attitude to win and succeed against all the odds
and obstacles.

Enchanted as a Corporation

Enchanted Wedding Ministries LLC has chosen the legal form of ownership of Limited Liability Corporation
because it uniquely combines the benefits of a partnership and a corporation. It combines the tax advantages
and management flexibility of a partnership and the liability protection of a corporation. It also allows the
company to deduct its expenses more efficiently.

III. Products and Services

Enchanted Wedding Ministries LLC provides an array of services for our clients, geared towards the
consulting/advising, planning and execution of weddings, maintaining the romance and healthiness for a
successful marriage, and the spirituality aspect of pre-marital counseling and life-long marriage counseling.

We offer the following:

 Budget consultation and analysis

♥ Vendor referral and selection

♥ Complimentary initial consultation

♥ Wedding etiquette consultation

♥ Timetable creation and schedule development

♥ Strategic decision making

♥ Wedding Website development and retention

♥ Brainstorm ideas and create "inspiration" for wedding

♥ Floral arrangements and centerpieces

♥ Invitations

♥ Event decor

♥ Setting the "romantic ambiance" for honeymoon suites

♥ Development and orchestration of wedding themes

♥ Schedule and attend appointments with vendors

♥ Assistance with rehearsal and coordination of wedding day

♥ Plan romantic dinners and evenings for the engaged and married

♥ Pre-marital counseling wedding for effective ♥ Provide exclusive

marriage counseling, planning planning materials
along with workshops,
seminars and retreats ♥ Set-up and take down ♥ Assistance with guest
of ceremony and list and seating
♥ E-mail and telephone reception site arrangements
consultations
♥ Wedding Day
♥ Monthly and weekly Emergency Kit
planning schedule for

Our services are uniquely designed in "Pieces of Enchantments" packages.

An Enchanted Day

*Beginning at $500*

This service is for the bride and groom who has the fine details established for the most beautiful, magical
and romantic day of their lives and has a need for an experienced professional to "enchant" their day with the
finishing touches of their hard work and effort though the planning process and assist with the coordination
and execution of the wedding. This package allows the bride to be a bride on her wedding day, relaxing and
pampering the couple to enjoy their day.

♥ Three consultation meetings prior to the wedding day, to harmonize the wedding details of the
planning process and the tools needed to construct the day

♥ Assistance with rehearsal(1-hour)

♥ Assistance with actual formation of wedding, setting up of ceremony and reception site

♥ Final confirmation of vendors

♥ Creation of schedule of events for the big day, according to the "Enchanted Clock"

♥ Make certain of vendor arrival in a timely, organized manner

♥ Incorporation of Mistress of Ceremony at the reception

♥ Emergency Kit

♥ Setting up the "ambiance" of honeymoon site, if applicable

Enchanted Princess Royale

*Beginning at $1,000*

This service is for the bride and groom who has some of their wedding already planned but may not have the
time to fully commit and dedicate to the exciting yet exhausting and stressful planning process. This is great
for the woman in the boardroom to the stay-at-mom or a couple with little ones that need their constant love
and attention. Although the bride may not fully partake in the planning process, she can enlist the help of a
meticulous, experienced and knowledgeable wedding consultant to iron out the wrinkles of her wedding. This
ultimately de-stresses the bride and leverages her time, still allowing her to relax and be a princess in her
court on her enchanted day!
 ♥

♥ Scheduling and attendance at vendors

♥ Complimentary initial consultation

♥ Unlimited emails and telephone consultations

♥ Etiquette consultation

♥ Monthly and weekly planning schedule

♥ Wedding website development

♥ Timetable development

♥ Consistent follow up consultations with vendors

♥ Assistance with guest list and seating arrangements

♥ Everything included from An Enchanted Day Enchantment

Enchanted Fairytale Love Story

*Beginning at *$2,000*

These services are for the bride and groom to experience all the luxuries, pampering and catering of all
their dreams, needs and wants of the planning process. A story is meant to be told. The couple's love
story will be told throughout the careful execution, exquisite attention to detail, enchanted creativity and
romantic personalization of the planning process and their wedding. This enchantment package is the
ultimate, exclusive package where we can trust us to help you unfold the wedding of your dreams! You
won't be disappointed!

♥ Available at the time of engagement

♥ Assistance with the development of "inspiration" and ideas for the wedding day

♥ Complimentary initial consultation

♥ Provide couple with exclusive planning materials

♥ Unlimited emails and telephone consultations

♥ Assistance with budget development, consultation and analysis

 ♥ Schedule all appointments with vendors and attendance

♥ Monthly and weekly planning schedule

♥ Wedding website development and retention

♥ Vendor referral and selection

♥ Wedding etiquette consultation

♥ Assistance with strategic decision making

♥ Timetable creation and schedule development for wedding day

♥ Strategic decision making

♥ Consistent follow up consultations with vendors

♥ Development and orchestration of wedding themes

♥ Assistance with ordering invitations and wording

♥ Assistance with guest list and seat arrangements

♥ Everything included from An Enchanted Day Enchantment

Enchanted Destination

*Beginning at $1,500*

This service is to provide our clients with the opportunity to explore the dynamics of creating the
wedding of their dreams in a place that is beyond the norm, where the bride, groom and their families
can go away to their enchanted destination of choice.
 66.

♥ Assistance with vendor location ♥ Vendor referral and selection

♥ Assistance with travel options and hotel ♥ Wedding etiquette consultation

accommodations
♥ Assistance with strategic decision making
♥ Available at the time of engagement
♥ Timetable creation and schedule
♥ Assistance with the development of development for wedding day
"inspiration" and ideas for the wedding
day ♥ Strategic decision making

♥ Complimentary initial consultation ♥ Consistent follow up consultations with

vendors
♥ Provide couple with exclusive planning
materials ♥ Development and orchestration of
wedding themes
♥ Unlimited emails and telephone
consultations ♥ Assistance with ordering invitations and
wording
♥ Assistance with budget development,
consultation and analysis ♥ Assistance with guest list and seat
arrangements
♥ Schedule all appointments with vendors
and attendance ♥ Everything included from An Enchanted
Day Enchantment
♥ Monthly and weekly planning schedule

♥ Wedding website development

Enchanted Enhancements

This packages are additional "enchantments" that can be added to any package to enhance the enchanting
experience! Or they may used alone by a qualifying client.
Enchanted Ambiance

*Beginning at $200*

This service is to provide serious couples considering marriage or engagement, wanting to celebrate their
love and dedication. It can also be used as an event for a romantic evening or day that would result in a
engagement proposal. Or for the married couple, it can serve as a mechanism to put that "spark" of romance
in their relationship.

♥ Assistance with event decor and setting the atmosphere and mood

♥ Assistance with preparing and cooking the food by wedding consultant or qualifying personal chef

♥ Assistance with theme development

♥ Assistance with activity development and sentiment preparation

Enchanted Romance

This enchantment enhancement is comprised of two components, Enchanted Eternity and Enchanted Bliss,
where we offer services to help couples to ignite the spark of romance in their relationships and minister to
them about how to maintain a healthy marriage, using the word of God and practical techniques.

Enchanted Eternity

*Beginning at $800*

This service is to provide the married couples with spiritual principles and practical techniques to grow
and maintain a healthy relationship with their spouse. In an article, titled, "Marry me now, love me
forever," on the About Weddings.com website, it states, "The average couple will spend an estimated
273.75 hours over a twelve-month period planning for one day-their wedding. Care to guess how much
time is spent for preparing for the success of their marriage? Less than two hours." Marriage counseling
is very vital to the success of a marriage. Most people believe that they don't need it because either they
believe that they have it all together, they don't need help from a "professional" and they might not have
time for marriage counseling because of their careers and children. It's time to wake up and see that you
need help and help is here for the right couple. We have a team of individuals, specialized in this field to
be able to fulfill this need and mend your marriage or even maintain the healthiness of it.

♥ marriage counseling with certified counselors and pastors

♥ workshops, couple's retreat, seminars

Enchanted Bliss-The Good, the Bad and the Ugly

*Beginning at $350*
This service is to provide our clients, along with the planning process, some sessions where they can discuss
the strengths and weaknesses of their relationship. This will help them better prepare for the relationship. It's
not just about the romance, the butterflies of being engaged, but it's about planning and preparing for your
marriage.

Enchanted Elegance

*Beginning at $600*

♥ This service is to create the "enchanted" factor in your wedding. We offer intriguing designs to
romance your reception space, creating the ambiance and overall appeal of the reception.

♥ Create elegant centerpieces and floral design

IV. "Expand the Brand" Program

21st century marketing- Enchanted Style

When we look at the market, we are looking at the wedding industry in terms of buyers and dollars, who
will make an investment in our services and how much they will spend each year, as the wedding
industry keeps the climbing the charts. We are also empathetically analyzing our target market,
determining their demographics, spending habits and lifestyle traits, to better serve them.

The Enchanted Dynamics

Looking the dynamics of the economy of the wedding industry, it is definitely growing. There are
approximately 2.2 million weddings in the United States for this year alone. According to The Wedding
Report, this number will be soaring steadily to 2.3 million by 2014. There is definitely a lot of potential
in this industry. The average cost of a wedding is soaring to $28,000. Interestingly, there is around 40
billion spent on weddings, each year. This year alone, there is an estimated $57 billion spent on
weddings, according to the industry's market value. According to the National Mail Order Association,
the wedding industry is estimated to generate $35 billion in sales from wedding rings, wedding apparel,
flowers, receptions, honeymoons, gifts and other related expenses. It also generates $70 billion a year in
purchases related to new life together, such as insurance, financial services, automobiles, etc.
WedLink.com actually breaks down the numbers into averages of how much brides are spending in each
wedding-related expenses and investments.
➢ Research-$8,000 ➢ Flowers-$850

➢ Engagement Ring-$3,000 ➢ Music-$750-$2,000

➢ Honeymoon-$3,000 ➢ Limousines/Transporation-$450

➢ Wedding Ring- $1,100 ➢ Stationery/Invitations-$400

➢ Photography/Video-$2,500 ➢ Formal wear-$500

➢ Rehearsal Dinner-$800 ➢ Clergy/Chapel-$250

➢ Bridal Gown-$800 ➢ Full Service Consultation-$1,816

➢ Bridal Accessories-$200

➢ Bridesmaids-$900

In addition to the vast amount of money being spent by consumers in the wedding industry, it is a
time where many bridal consultants and wedding planners have great potential to be successful in their
careers and businesses. Not only do wedding planners and bridal consultants consult and assist with
important tasks such as vendor selection, rehearsal and timeline development, they also consult and
advise their clients in the most important part of the planning process, the budget, which could
sometimes make or break their wedding. This is why wedding planners can play a lofty role in the
amount of revenue that the wedding industry brings in each year in the United States. Making sure that
their clients are getting the best value for their dollar and sticking with their budget is vital in the success
of the wedding.
 Here are The Wedding Report’s projected earnings for wedding planners in 2009:

Certified
Wedding 2008 Average No. of
Market Value
Planner Fees Weddings
Services
A La Carte
$851 132,775 $112,991,848
Services
“Day Of”
$679 265,551 $180,308,966
Coordinator
For Getting
$641 132,775 $85,109,019
Started
Full Service $1,940 376,197 $729,822,005
Month-of-
$995 154,905 $154,130,087
Direction
$1,262,361,9
Total Market Value
25

Enchanted Wedding Ministries LLC has targeted their market of couples, particularly women between
the ages of 18-35.Since there are a lot of brides who are busy professionals, constantly making career
changes, they don't have a lot of time to spend with families and friends, not alone time to focus on planning
their dream wedding. According to Hallmark, 50 percent of brides stress over details and worry that they will
forget something important and with so many minute details to keep track of, a bridal consultant can really
provide a lot of relief. So wedding planners and bridal consultants can and must be considered as a necessary
luxury because not only will we be able to help brides leverage their time, we also help them to get the best
value of their dollar. We advise them on their budgets and share our expertise and knowledge on all things
weddings, commodities that they would not receive if they opt to plan their weddings themselves.

According to The Wedding Report, the 2009 trends among the brides’ preferences are:

• Smaller weddings with fewer guests

• Destination weddings or destination type weddings closer to home

• Accent colors on dresses and cakes with the most popular being greens and blues

• Increased use of green and echo friendly products and services

• Simplified decorations, centerpieces and wedding invitations

• Increased use of online RSVP’s vs. traditional mail-in RSVPs

• Off-peak weddings; Mornings, Afternoons, Fridays, Sundays, October becomes the new June

• Buffet meals, Hors d’oeuvre, and cocktail receptions

• Cheesecakes, cupcakes and miniature cakes

• All-inclusive packages
A company of caliber size such as Enchanted Wedding Ministries LLC has tremendous growth
potential because of the quality of our services that we provide, our dedication and commitment to marital
and spiritual success and our constant continual update of learning and applying financial literacy. A lot of
wedding planning companies, unlike ours, are not interested in their clients when it comes to helping achieve
great success in life, just success in their weddings. With the explosive growth of this industry, we will be
able to serve our clients more by studying their preferences and consumer trends.

Despite our high standards of excellence and our philosophy, there are several factors that could
potentially hurt and hinder the company from reaching its potential. Because Enchanted Wedding Ministries
LLC is a new company, many brides may be apprehensive in taking advantage of our services because of our
lack of experience. Right now, the company has no prior experience in planning a wedding but has the
enthusiasm, patience and energy that it needs, respectively. We are working to gain more experience by
assisting some of president’s family members with planning their weddings. Then the president plans to have
an internship with one of the best local wedding planning companies, where she will be working along side a
team of wedding experts, increasing her knowledge and expertise. Also, we will express and convince to our
potential clients why they should let us plan their weddings.

Another potential hindrance is in the high cost of marketing. One of the largest investments in the
company’s budget is the marketing costs. Marketing is not a cheap investment, however, it is well worth
because of the awareness of the company and its services and it is going to give the company credibility the
more people are exposed to the company, its philosophy and the quality of services. Despite this hindrance,
we will plan and budget effectively to anticipate these costs.

Finally, people may be turn away from wanting to use our services because of our spiritual
foundation. We have a goal to help win souls to Christ and a personal satisfaction of helping others to
succeed spiritually. People may become biased and judgmental because they may be used to someone
judging them by their actions that may not be pleasing to God. But who are we to judge them? We hold an
integrity and standard to love and serve the person in spite of themselves. We are not in business to preach to
our clients nor are in business to downgrade individuals based on their faith. We are a faith-based business
who really has a heart for people and a passion for weddings. We will handle this hindrance by being able to
explain what our mission, vision and philosophy to our clients who really desire our services.

From the Enchanted Clientele Point of View

Enchanted Wedding Ministries LLC has a lot of great services that provide at affordable prices. The most
important services/packages are the day of coordination and the full service consultation
“enchantments.”

An Enchanted Day
♥

♥ Three consultation meetings prior to the wedding day, to harmonize the wedding details of the
planning process and the tools needed to construct the day

♥ Assistance with rehearsal(1-hour)

♥ Assistance with actual formation of wedding, setting up of ceremony and reception site

♥ Final confirmation of vendors

♥ Creation of schedule of events for the big day, according to the "Enchanted Clock"
 ♥ Make certain of vendor arrival in a timely, organized manner

♥ Incorporation of Mistress of Ceremony at the reception

♥ Emergency Kit

♥ Setting up the "ambiance" of honeymoon site, if applicable

One of the most amazing benefits of this package is that there is a chance to meet with the
president of the company to discuss the essentials and dynamics of our wedding, how everything will be
finely orchestrated and executed our wedding day. Another important piece of enchantment is that they
provide us with an emergency kit for the wedding. This is definitely a lifesaver! Wedding days can be very
unpredictable. If someone in the bridal party needs extra deodorant or bobby pins for their hair and even
if (heaven forbid) something happens and there are spills on the formalwear or dresses, we have some
stain remover to remove it. Additionally, we have someone that we trust to determine the structure of the
ceremony and how we are supposed to lined up and how the processional and the recessional is supposed
to be timed just right. With the many details of our wedding, we need someone who is emotionally stable
and highly organized to make sure that we are on schedule, most importantly, helping to keep us sane and
calm. We can count on Enchanted Wedding Ministries LLC to make sure that our wedding goes off with a
bang, making it a very important, memorable event of our lives.

Enchanted Fairytale Love Story

♥ Assistance with the development of ♥ Monthly and weekly planning schedule

"inspiration" and ideas for the wedding
day ♥ Wedding website development and
retention
♥ Complimentary initial consultation

♥ Provide couple with exclusive planning

materials

♥ Unlimited emails and telephone ♥ Vendor referral and selection

consultations
♥ Wedding etiquette consultation
♥ Assistance with budget development,
consultation and analysis ♥ Timetable creation and schedule
development for wedding day
♥ Schedule all appointments with vendors
and attendance ♥ Consistent follow up consultations with
vendors
 ♥ Development and orchestration of ♥ Assistance with guest list and seat
wedding themes arrangements

♥ Assistance with ordering invitations and

wording

This is by far, one of the most comprehensive, all-inclusive packages that we have ever seen. One of
the greatest benefits is that we have someone to help us to gather ideas, creating that personal touch to
our wedding. Many of us only have so many ideas about our wedding day. We have an expert to be able to
determine whether our ideas will be able to work nicely together. Also, we really like how the company
gather our ideas and develop themes for that extra touch. Then there are unlimited emails and telephone
consultations within the normal hours that can really help because we are getting our questions answered
and our concerns and worries properly handled. What’s also nice is that they give us some planning
materials which a lot of companies won’t do. They also create a realistic timeline of the wedding
preparation and everything needs to be accomplished each month and week right up to the wedding day,
to stay ahead and on schedule. Enchanted Wedding Ministries LLC also helps us to use budget monies
wisely and effectively, getting us the best value for our dollar. The company as a whole is someone we can
count on to see us through the whole planning process!

After the wedding is over, Enchanted Wedding Ministries LLC will continue to follow up with the
clients on an informal, consistent basis. Generally speaking, a lot of people think highly of a company or an
organization who gives follow up calls just to see how their lives are going. In the wedding industry, although
there are no repeat customers, there is a lot of room for follow-up and referral. If the couple sees that we are
sincere and genuine about following up with them, then they would be more likely to refer us to their
bridesmaids, family members, co-workers and friends.

Customers

Enchanted Wedding Ministries LLC will have a huge customer base, prospectively in the future. From
the major cities such as New York, Orlando, Philadelphia, just to name a few. However, on the small
scale, the company’s potential customers consist of those in Southeastern Michigan, particularly in metro
Detroit and Ann Arbor Area. These individuals are particularly brides, however, includes grooms, their
parents, and families. Even though we are serving mainly brides and grooms, many of their families
often pay for their wedding. According to Deborah McCoy, America’s premier wedding planner, it has
been tradition for some centuries for the bride’s family to pay for the wedding.
Market Analysis
2000 2001 2002 2003 2004

Potential
Growth CAGR
Customers

Brides & Grooms 5% 1,500 1,575 1,654 1,737 1,824 5.01%

Family Members 5% 5,000 5,250 5,513 5,789 6,078 5.00%

Other 5% 1,000 1,050 1,103 1,158 1,216 5.01%

Total 5.00% 7,500 7,875 8,270 8,684 9,118 5.00%

Enchanted Wedding Ministries LLC has a target market of brides and grooms between the ages of 18-
35. Their demographic profile looks as follows:

Age: 18-35

Gender: Female and male

Location: Southeastern Michigan, particularly metro Detroit and Ann Arbor area

Income level: $20,000-55,000 a year

Social class: Low to middle class/white and blue collars, executives

Education: high school, college degree and master’s degree

 Competition

Enchanted Wedding Ministries LLC exists in Southeastern Michigan/Ann Arbor Area. We are
competing against our bridal services other event and wedding event planning companies in our area.
The major companies that I am competing with are:

Two Foot Creative

DivaZstyle Upscale and Savvy Event Planning

Luella’s Creations

A Happening by L&L

We are competing against each other on all levels, in all services, location and customers. 3 out of 4 of
these companies are event planning, not just wedding planning. They assist with planning corporate
events, birthday parties, graduations, bridal and baby showers, just to name a few. They are well-
established companies, some 10 and 15 years of experience. They also have coordinated numerous
weddings into the hundreds. There are hundreds of wedding planners in the southeastern Michigan and
we are all fighting for customers to serve.

The Enchanting Touch

Although Enchanted Wedding Ministries LLC is not an event planning business and doesn’t have a lot of
experience, we still are poised to attract and serve our target market and cater to their needs. As
mentioned earlier, not only are we working to fulfill our client's dreams, we are also focused and
concerned about what happens after "I Do" and the honeymoon. We are concerned about the success of
the couple's marriage as well. We also offer services that cater to the engaged and the married. We also
are founded on spiritual principles. We have a heart for people, an intense passion for weddings and a
strong desire to help our clients to fulfill their dreams of their wedding. Plus, we offer floral design and
event décor to enchant their reception space. Unlike our competitors, we understand that money is just a
by-product of service. We are most importantly focused on meeting and fulfilling a need, not making
money. The more people we serve the more money and the wealthier we become. Finally, we have a
constant goal of personal and financial development. They are important to the continuous growth and
success of our company. We are concerned about learning about the wedding industry and applying and
making adjustments to fit our clients’ needs.

The Enchanting Uniqueness

President/CEO/Founder, Jennifer Morgan, has a passion for designing events, constructing floral design
and orchestrating magical centerpieces. Most importantly, she loves creating the ambiance, setting the
atmosphere of the ceremony and reception. She believes that there must be a certain atmosphere to the
enchantment factor of a wedding. Enchanted Wedding Ministries LLC has a unique corner of the wedding
market of event design décor and floral centerpieces. Another core portion of the unique market is that her
company offers pre-marital and marital counseling. A lot of wedding consulting companies are only
concerned about making their clients’ wedding a magical success, but what about the success for the rest of
the days of their lives. There are too many divorces occurring in the United States. Her company has the
potential to change this issue, catapulting her clients into greater marital bliss and success. She ministers to
people of God through servant hood. As mentioned earlier, we stand for passion, purpose and precision.

Promotion
 Enchanted Wedding Ministries LLC will be using various, effective ways of promotion and advertising
to reach its clients in Southeastern Michigan. First and foremost, the company will be doing most of their
advertising in print and online publications. Today’s brides, when thinking about their wedding, will be
reading bridal magazines and researching online for all things bridal. Some of the publications where we will
be targeting our market and marketing our target are:

✔ Premier Bride (Local Guide)

✔ Perfect Wedding Guide

✔ TheKnot

Then some of the online wedding planning websites and publications are:

✔ Getmarried.com

✔ Martha Stewart Weddings

✔ Wedding Wire

✔ WedAlert

✔ SuperWeddimgs.com

Then we will be marketing and advertising our services using social networking websites such as:

✔ Cass Tech High School Alumni Website

✔ Facebook

✔ Twitter

✔ Black Business Space

✔ MySpace

✔ Craigslist.com

✔ Linkedin.com

Then we will be advertising at trade shows, bridal shows and business networking events locally and
nationally. We would also be using vendor referral marketing, where our vendors can refer us to their clients.
Then we use word-of-mouth techniques and a network of professionals and friends. In addition to
advertising, we will incorporate our logo design on brochures, business cards, website and letterhead. Since
there are no repeat customers in the wedding industry, we will thrive on personal and professional referrals.

Lastly, we want to project an image of excellence, integrity and spiritual values. We want to let the
world know about our sincere, genuine passion for helping others and planning elegant weddings. We
strongly desire for our customers to see as a helping hand in the time of need, a wedding expert company and
a company who really has a heart for people and willing to go above and beyond the call of duty to make
sure our clients will the most romantic, beautiful and elegant day of their life-the wedding day.

Promotional Budget
 The Enchanted Wedding Ministries, LLC budget is divided into two portions: the start up budget and
the operational budget.

Start-Up Budget ➢ Memberships to trade associations $500

➢ Business Cards $150 ➢ Webinars, seminars, conferences $900

➢ Website development $150 ➢ Office Supplies (binders, pens, paper) for

clients $100
➢ Brochures and letterhead $400
➢ Digital Camera/Memory Card $200
➢ Purchase of domain name and hosting $20
➢ All in one printer, copier, scan fax
➢ wedding planning software and other machine $300
computer equipment $450
➢ Phone and internet $160
➢ Bridal Consultant Certification (AAWP)
$795 ➢ Flash Drive, computer storage drives $30

➢ Advertising $800

Operational Budget

Initially, Enchanted Wedding Ministries LLC is a home-based business, however, we expand our
services into an office building in the heart of downtown Ann Arbor, in 2014, where we will have a staff
assisting the president. However, before we get there, we must be able to operate in the capacity that has
been set out for us. The president will be meeting with her clients at local coffee shops, libraries and
eateries. To run a successful business from home, we would need:

➢ Business phone and internet-$160

➢ Advertising costs on a monthly/yearly basis-$800

➢ Web hosting-$20/month

➢ Office supplies-$100

➢ Business cards, brochures-$400

➢ Yearly membership dues to trade association and networking-$500

➢ Business conferences-

➢ Financial education-
 Pricing

Today’s wedding planners and bridal consultants have several options to price their service. First, there’s
“by the hour.” Additionally, some of bridal consultants charge their clients, a percentage of their budget.
Finally, there is a flat rate fee, which according to Deborah McCoy, is the best way to charge our clients.
First, there are hourly fees for someone who is in need of wedding advice or for same day coordination. Then
you have the percentage of the wedding costs that a bridal consultant may charge. Deborah McCoy says that
this way is sticky and not advisable. The third way to charge for consulting services is by a flat-rate. This is
by far, the most easiest and effective way because there are no hidden costs, McCoy says. Enchanted
Wedding Ministries LLC is opting to charge flat rate fees so our clients may know what they are getting
charged for and so that there are no hidden costs.

Our prices are relatively around the same price as our competitors. Price may be considered as important
because of the economic recession; people are looking to save money. However, when we think that about
how the wedding planners charge for their services, high price does not high quality. We believe that we can
provide high quality services to our clients at economical, affordable prices.

Lastly, after our clients hire us to plan and coordinate their wedding, we will sign a contract,
confirming the service of choice, payment deadlines and deposit requirements. Not only will we have our
clients sign it but we will sign it as well because it is a legal binding document. Since this economy thrives
on credit cards, we will offer credit card payment options.

The Divine Location

Since Enchanted Wedding Ministries LLC will be starting out as a home-based business, we intend to
expand into our office in downtown Ann Arbor in 2014. This location is important to our clients because this
is where all of our consultation appointments will be held. We will hold pre-marital and marriage counseling
sessions in our office. Since downtown Ann Arbor is very busy and not enough room for parking, however,
there are numerous parking structures for a very minimal fee. The office will be consistent in our projected
image and our standards of excellence. The company’s competition is on the outskirts of the city, Dexter, MI,
Southfield, MI and Detroit, MI.

Distribution

Because Enchanted Wedding Ministries LLC is a service based business, the distribution channels that
we will incorporate is wholesale, web-direct and by our own sales force. Since we are charging a flat fee, the
cost will be based on wholesale. It will be web-direct because on our website, we will offer a spot where our
clients can be able to pay for our services online and then finally, then our own sales force because we will be
marketing and promoting on a consistent basis, independently.