Contents

KE NAKO. Celebrate Arica’s HumanityCatalyst or growthInvesting in inrastructureInvesting in servicesInvesting in people

“South Africa’s hosting of the world cup istestimony to the achievements of our democracy”

Kgalema Motlanthe - President o South Arica

KE NAKO. Celebrate Africa’s Humanity

In 2004, when South Arica was awarded the bid to host the 2010

Federations Internationale de Football Association

(FIFA) World Cup

, there were celebra-tions throughout South Arica and the Arican continent. The decision to awardthe bid to Arica or the frst time is celebrated not only because o the conti-nent’s love o the game – but also because it is part o Arica’s journey into acentury o growth and development.The words “Ke Nako” in the 2010 World Cup ofcial slogan means “its time”in the South Arican languages Sesotho and Setswana. The slogan is a call tocelebrate Arica as the origin o humanity and as a contributor to every sphereo human endeavour.The South Arican Government is committed to making the event “the bestWorld Cup ever”, and will deliver on all the commitments to FIFA. Governmentis also using the hosting o the World Cup to contribute to the growth anddevelopment o the country.The excitement is palpable – every day, in anticipation o the frst “Arican”World Cup, new and exciting steps are being taken on the journey to 2010.Come and be part o the legacy!

African World Cup

In May 2004, FIFA awarded the hosting o the FIFA World Cup to an Aricancountry or the frst time in the 101 years o FIFA’s existence. As the host,South Arica stands not as a country alone – but rather as a representative o Arica and as part o an Arican amily o nations.The Arican Union (AU) has committed its support to the 2010 World Cup. In adeclaration o the eighth Assembly o the AU heads o state and government,the AU reafrmed its pledge to make 2010 a truly Arican tournament, com-mitting its countries to “ull and substantive involvement in the preparationsleading to the 2010 World Cup”.The South Arican Government is collaborating with Arican countries on anumber o projects that will contribute to the Arican legacy. These all in theareas o:

• peace and nation-building• football support and development• environment and tourism• culture and heritage• communication• information and communications technology (ICT)• continental security co-operation.