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U.S. v. Apple Et Al Opening Slides

U.S. v. Apple Et Al Opening Slides

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Published by CNET News
The Justice Department's opening arguments against Apple in the case between the two about e-Book price fixing.
The Justice Department's opening arguments against Apple in the case between the two about e-Book price fixing.

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Categories:Types, Business/Law
Published by: CNET News on Jun 03, 2013
Copyright:Attribution Non-commercial

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07/15/2014

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United States of America v. Apple, Inc.
 
Opening Statement
June 3, 2013
 
PX-0514
“Amazon screwed it up. It paid the
wholesale price for some books, butstarted selling them below cost at
$9.99. The publishers hated that….”
 
“So we told the publishers, ‘We’ll go
to the agency model, where you setthe price, and we get our 30%, andyes, the customer pays a little more,
 but that’s what you want anyway.’”
 
 
DX-086
“Hachette
 
Unhappy with $9.99 price point, one of three major  publishers to announce its intention to hold back ebooks at time of hardcover release (up to four months). Other two publishers are Simon & Schuster and HarperCollins.RandomHouse
doesn’t like the $9.99 price point, but doesn’t wantor support windowing. hasn’t said so publicly
 Penguin
not happy about $9.99 price point, but hasn’t
announced a position publicly; clear from the CEO,
though, that they don’t view a $9.99 eBook as
sustainable model competing with much higher 
 priced physical books”
 
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