SOCIAL WEBWORKSHOP
P.R.& Crisis Communication
Series A Level 1 (2008 edition)
Laurel Papworth World Communities 2008 @SilkCharm
About this PR and Crisis Communications courseware
PR and Crisis Communication:
This course combines and introduction to social media tools with strategies andexercises for Public Relations practitioners who are interested in both monitoring and participating in online en-gagement. It is focussed on how social networks use word of mouth in crisis such as bombings, floods and bush-fires. Also how social networks can create a crisis online by creating anti-PR around a brand or company. We alsocover social media press releases
About the Courseware series
It is not a whitepaper, strategy document or state of the industry presentation. It is a workshop, or course basedexercise book. Because I am Australian, most of the case studies are from Australia. These courses have beenpresented in Europe, Asia and Middle East, and I have found that most case studies are relevant, or at least initi-ates discussions, in most cultures.Some material is duplicated from course to course. So foundation information that is relevant to PR - such as
ʻ
whatis a blog
ʼ
may also be relevant to Marketing. However each course invariably has different case studies, as theway that Public Relations uses social media tools is different than Marketing, which in turn is different from Cus-tomer Service and Technical Support.
Other Courseware
I have presented many courses over many industry sectors, so intend to gradually in the next few months migratemy courseware into a format that can be printed by other trainers, online. Some of the current courses/workshopsthat I present and have content for include;•Social Web Workshop: Monetization & Revenue - revenue streams for online communities.•Social Web Workshop: Enterprise 2.0 - social tools behind the firewall - collaboration & knowledge sharing•Social Web Workshop: for H.R. and Recruitment Workshop - on how social networks changes the paradigm•Social Web Workshop: Travel and Tourism Workshop - course on strategies for large group & niche travel•Social Web Workshop: The Social Media Marketing Campaign - 5 stages of a social media marketing campaign•Social Web Workshop: The Social Media Audit - search and discover conversations on the
ʻ
net•Social Web Workshop: Measurements and Metrics - workshop on how to measure social media•Social Web Workshop: Small, Medium Size Business - workshop on using free tools for SMBsIn addition, I have case studies and material specific for Social Web Workshops specific for Film and Television,Finance and Accountants, Law, Medical, Telecommunications and so on. Please enquire.
About Copyright
This work is under a creative commons license so don
ʼ
t be evil (attribute me, and ask me before you hack it up).I
ʼ
m pretty flexible, email me if you need something, never hurts to ask. Contact; +61432684992 (0432684992) orlaurel@laurelpapworth.comfor information, licensing or exemptions. If you purchase the
printed
coursewarethrough any of the official sites, then that license applies. Donations gratefully acceptedhttp://laurelpapworth.com
Front Page Graphic is from http://wordle.com and Photographs by Gary Hayes of http://personalizemedia.com
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COURSEWARE: Social Media PR Crisis Communication
A practical workbook (under creative commons) to introduce you to a range of Social Media Tools to help manage crisis communications in Public Relations. With extensive case studies and exercises the tools covered include blogs, Twitter,…
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